Real-time Reconciliation.Kochava reconciles user installs against any associated click in our system in real-time. No more waiting for reports at the end of the week to optimize campaigns. You see the information as soon as it comes in. |
Progressive Reconciliation.After an initial real-time reconciliation, Kochava provides our unique Progressively Reconciliation algorithms against multiple variants of device identifiers for anything unmatched. We find the needle in the haystack so you know what you’re buying and how your buying your media. |
Optional Device Fingerprinting.When no device identifiers are provided by a publisher or network, Kochava automatically engages its fingerprinting system so we can track even the untrackable. By using a variety of algorithms which incorporate geo-location, carrier information as well as device information, we can match clicks to installs with an ~85% accuracy rate. We always recommend comparing with device identifiers but when they’re not available, we can still help! |
No Cookies or Safari SwapThe Kochava solution does not use cookies or the browser swap approach that many attribution technology platforms use. This sets us apart in providing both attribution and user experience and avoids concerns about Apple application approval. |
Kochava looks at all device identifiers as equal. We have built our system from the ground up knowing that different publishers use different identifiers and we match those in a way that helps support you, the advertiser.
This give you the most reach, the deepest level of integration support, and keeps you in the business of building and promoting apps, not dealing with data management across media sources. We support UDID (pre iOS6), IDFA, IDFV, ODIN, OpenUDID, SecureUDID, and MAC for iOS. We also support IMEI and Android ID for Android. Finally, we support variants of encryption hashes for each of these including SHA1 and MD5.
SDK or no SDK, your choice.You can get started with Kochava in under a day. This is because our system is the only system that supports server-to-server integration as a primary means of integration. If you don’t have the needed information in your server and you simply can’t send us a real-time feed of installs from your server, then we have an SDK that can do the work for you. |
We track the 'How'.Kochava tracks not only attributions, we also track how attributions were made. You would think that this isn’t that important, it is! Do conversion rates appear low? Is there a chance that you’re being billed for CPI users by more than one network? Kochava can report for each attribution not only that there is a match, but also how it was matched (by device id, hash types, etc). |
Configureable Lookback Window.Configurable Lookback window. While most advertisers have standard lookback windows ad defined in IAB standards, we’ve found that many publishers, networks and advertisers use different lookback windows to determine attribution. For this reason, Kochava enables advertisers to configure different lookback windows that our reconciliation engine works against. |
This is Kochava’s “Mean-time-to-install” metric. The MTTI for an app is the average time between click and initial run of an application.
Kochava is unique in providing this metric and it demonstrates how much our team understands both the technology issues and the business issues of mobile application performance tracking. We have statistics for applications, by genre, which demonstrate how MTTI impacts attribution rates, should be considered in lookback windows, and generally impacts the performance of application promotion.
Verify Click Sources.Ever wondered if the publisher or ad network you just bought media from is really running your media in the territories that you want? Kochava provides tracking of click sources so you can be sure that you receive the exposure you’re paying for. |
Control Install Syndication.Kochava provides a point-click way to send install data to partners for install verification. Many networks and publishers require their SDK to get bundled into your app. Using Kochava, you can leverage the work we’ve done to integrate with over 130 networks and publishers to syndicate installs directly from our server. This means you can remove many of those SDK’s and control syndication using a standard web browser. This means you don’t have to delay running campaigns until the next time you can update your app with a new SDK! |
Kochava provides the ability to do Cohort analysis across users divided by their source during user acquisition media buys. This gives advertisers the actionable intelligence to do what you need to do to source the users that produce revenue.
Kochava allows advertisers to optimize toward the goals that they desire. Options include:
Kochava provides reporting across dashboards, cross-source excel exports and programmatic JSON access. The Kochava system has been integrated into some of the largest games and brands and is being used as a key element to companies overall infrastructure.
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