Campaign Optimization Masterclass: Navigating Quality, Reach & Frequency in Complex Media Mixes

Learn how multi-touch influencer analysis, uniqueness measurement, and frequency capping can transform campaign effectiveness. Drill into optimization tactics for omnichannel strategies—using performance breakdowns and quality index metrics to balance incrementality, avoid overattribution, and reduce network overlap. Real-world examples from multi-network and multi-market activations showcase best practices and expert tips. If you’re juggling lots of campaigns across multiple channels, this webinar is for you!