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WEBINAR | Data Clean Rooms for Performance Marketing, Nov 13 at 10 AM PST

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Webinars

Case Studies

Smart TV Platform Empowers Performance Marketing on CTV With Outcomes Measurement
Smart TV Platform Empowers Performance Marketing on CTV With Outcomes Measurement

Smart TV Platform Empowers Performance Marketing on CTV With Outcomes Measurement

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Improving Access to Air Quality Ratings Through App Measurement & Analytics
Improving Access to Air Quality Ratings Through App Measurement & Analytics

Improving Access to Air Quality Ratings Through App Measurement & Analytics

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Ensuring Housing Access Through Accurate and Reliable Mobile App Measurement
Ensuring Housing Access Through Accurate and Reliable Mobile App Measurement

Ensuring Housing Access Through Accurate and Reliable Mobile App Measurement

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Achieving Peak App Engagement and Loyalty with Owned Media Measurement
Achieving Peak App Engagement and Loyalty with Owned Media Measurement

Achieving Peak App Engagement and Loyalty with Owned Media Measurement

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Growing Customer Stickiness with SmartLinks-Enhanced QR Codes
Growing Customer Stickiness with SmartLinks-Enhanced QR Codes

Growing Customer Stickiness with SmartLinks-Enhanced QR Codes

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Boosting Subscription Revenue with SmartLinks
Boosting Subscription Revenue with SmartLinks

Boosting Subscription Revenue with SmartLinks

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Spotify Drives Incremental Lift for McDonald’s with Custom Campaign Strategy
Spotify Advertising and McDonald's Incremental measurement case study
Spotify Drives Incremental Lift for McDonald’s with Custom Campaign Strategy

Spotify Drives Incremental Lift for McDonald’s with Custom Campaign Strategy

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Aided by Kochava Experts, Uber Recovers Millions from Ad Fraud Scheme
Uber and Reed Smith Fraud Detection Tool Case Study
Aided by Kochava Experts, Uber Recovers Millions from Ad Fraud Scheme

Aided by Kochava Experts, Uber Recovers Millions from Ad Fraud Scheme

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Helping IDT Save Big on User Acquisition Costs
TapAnywhere CaseStudy Image
Helping IDT Save Big on User Acquisition Costs

Helping IDT Save Big on User Acquisition Costs

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Videos

  • Attribution post-ATT, SKAN and Privacy Sandbox

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  • Digital Out of Home (DOOH) Opportunities for Marketers

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  • Understanding Media Performance: The Key to Optimizing Your Mobile Marketing Strategy

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  • Trends in Attribution with the Big Networks: SAN Update

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  • AdTech Trends from Kochava: iOS Attribution Changes

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  • Measure Campaigns on OTT & CTV with Kochava video thumbnail

    Measure Campaigns on OTT & CTV with Kochava

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  • Insight Packs from Kochava Foundry: Incremental Intent video thumbnail

    Insight Packs from Kochava Foundry: Incremental Intent

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  • Kochava Foundry Video thumbnail

    Learn About Kochava Foundry

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  • SmartLinks just got smarter

    Smartlinks for TV Powered by Kochava

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  • Kochava Free App Analytics®

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  • Customer Testimonial video thumbnail

    Kochava Customer Testimonials

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Speaking Appearances

  • Kochava's Trevor Hamilton video thumbnail

    Connected TVs Are the ‘New App Stores’ for Customized Viewing

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  • MWC22 | Kochava-Uber Fraud Victory video thumbnail

    MWC22 | Kochava-Uber Fraud Victory

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  • App Growth Summit Berlin 2022: Evolution of MMP’s, Kochava Highlights video thumbnail

    App Growth Summit Berlin 2022: Evolution of MMP’s, Kochava Highlights

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  • Charles Manning - WebSummit 2021 Keynote video thumbnail

    Charles Manning – WebSummit 2021 Keynote

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Kochava Glossary

With an ever-increasing list of digital marketing terminology, it can be hard to keep it all straight. That’s why we created the Kochava Glossary – a place to help marketers, developers, and anyone interested in ad tech familiarize themself with industry terms, topics, and more.

Universal Links
A universal link opens both a website and the associated mobile app content depending on the user’s preference and whether they have the app installed when clicking the link.

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MMP
A mobile measurement partner (MMP) is an independent third-party platform that tracks, organizes, and visualizes mobile app data.

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IDFV
IDFV stands for “identifier for vendors” and is a universally unique identifier (UUID) used by Apple on many of its devices, including iPhone, iPad, etc.

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