Kochava Summit 2025: The Art of Measuring What Matters

Welcome & Announcements

Building a Tribe Culture

Garry Ridge, Chairman Emeritus of the WD-40 Company and a renowned culture coach, has over 35 years of experience in transforming global businesses. Based on his forthcoming book, Ridge shares powerful insights on building tribe cultures of belonging where workplaces are transformed into thriving communities. Learn how simple yet profound leadership practices can inspire happiness, connection, and extraordinary, measurable results that will impress even the most stoic CEO or CFO.

Kochava Visioncast: The Great Retooling

Founder and CEO Charles Manning outlines the Kochava strategic vision for 2025 and beyond—outlining how advertisers and premium publishers will be empowered to navigate the evolving landscape. Highlighting how the industry is undergoing seismic transformational shifts, Manning unpacks how 2025 is the beginning of the Great Retooling across the industry, what to expect, the role of agentic execution in media, and the investments Kochava has made to deliver unfair advantage to Kochava customers.

The Art of TV Performance: The Role of Measurement in Driving Television as a Performance Vehicle

For decades, the market has thought of television only as premium content served on linear. The truth is, television is everywhere—it’s in the palm of people’s hands while they watch the game on their phone, it’s on laptops while fans binge the latest reality drama, and it’s on the living room screen while friends and family experience real-time cultural moments together. Learn how the complexity of television requires simplified, seamless, and streamlined measurement for brands to understand true full-funnel performance.

AI and the Agentic Future

Explore how AI and our agentic future are set to reshape performance marketing and media buying through enhanced decision-making capabilities, streamlining routine tasks and becoming integral to competitive marketing strategies.

Transforming Programmatic CTV: Disney+ and Yahoo DSP

An exploration of the trailblazing collaboration between Disney+ Growth Marketing and Yahoo DSP to address programmatic CTV measurement challenges, enabling Disney+ to grow subscriptions in an efficient and measurable manner.

The Art and Science of Ad Measurement for 2025

As ad signal loss continues to challenge last-touch and multi-touch attribution paradigms, what are the most reliable, future-proof measurement strategies of tomorrow?

Welcome & Announcements

Economics & Policy in 2025

The meta view of the US economy is positive, but businesses and workforces face real challenges. Everyone’s favorite economist is back to unpack how high interest rates impact workforce mobility, why a vibrant legal immigration policy is necessary, and how the new administration in Washington, DC, will impact economics and policy in 2025 and beyond.

The Kochava Experience: Designed to Empower Growth

Our revamped user experience is the first step on a journey to deliver a growth stack designed to maximize your marketing efficiency. With the Kochava Experience, you’ll build engaging customer journeys, optimize with always-on MMM, and automate search with machine learning capabilities that lead you to achieve superior results.

Tapping Into the Cross-Channel Convergence

Channel silos are dead. Long live the convergence. Explore the cumulative performance lift of extending your campaigns with cross-device media activation and measurement.

The Evolving Role of Agencies in a Data-Driven World

While AI can automate and optimize many aspects of advertising, agencies bring a human touch and strategic insight that technology alone cannot provide. Join this engaging discussion about agencies and the data that drives them.

The Age of Outcomes

Explore the evolution of interactive ads and novel consumer experiences streamlining conversion paths in the age of outcomes. With consumers engaging content across myriad devices and daily life experiences, what are today’s hottest outcomes in performance measurement—and what’s next?

The Future of Search

In an era of conversational search, AI overviews, and zero-click searches, where is search advertising headed? This discussion explores how ChatGPT, Perplexity, Google Gemini, and other players might impact the future of search.

Disruptor: Elevated Elixirs

Free Spirits Beverage Company is a women-owned boutique beverage brand based in Boise, Idaho, cofounded by Melissa Wilson Nodzu and Briana Beford. We specialize in crafting unique, versatile, complex alcohol-free shrub cocktails and amaros using whole, real ingredients sourced from our local food system. We are Idaho’s OG alcohol-free authority leading the charge toward normalizing and highlighting alcohol-free for those dry, damp, or just cutting-back experiences.

Communicating Under Fire

In an era where every minute counts and news spreads at lightning speed, the traditional blueprints for crisis management have become obsolete. Join seasoned crisis management expert and author of Communicating Under Fire, Dallas Lawrence, for this interactive session offering practical lessons for today’s communicators.