Kochava Summit Series 2022 is a Wrap
Check out the insightful sessions & panels covering all things iOS, incrementality & lift measurement, OTT & CTV, gaming, and more.
Kochava Summit Series 2022 Agenda
Session 1: Accelerating Growth in 2022 and Beyond
January 18, 2022 | 10:00AM – 11:30AM Pacific
Will it Scale? The Winning Formula for Acceleration
Why do some great ideas make it big while others fail to take off? Economist John List demystifies one of today’s trickiest questions in his book, The Voltage Effect. Learn what qualifies scalable ideas, and how to best engineer them to drive change in our workplaces, schools, and communities.
John List
Distinguished Service Professor, The University of Chicago
Chief Economist, Lyft
Finding Opportunities in an Ever-Changing Landscape
Marketers face a mountain of challenges in 2022. CEO Charles Manning shares the latest innovations that will help marketers drive continued & measurable growth in the face of change.
Charles Manning
CEO, Kochava
Session 2: OTT Masterclass
February 1, 2022 | 10:00AM – 11:30AM Pacific
Growth Tips from the Major Streaming Platforms
The leading streaming platforms in connected TV unite to discuss best practices for driving successful growth. Learn how to reach, connect with, and engage OTT consumers.
Aubriana Lopez
Global Product Marketing, Samsung Ads
Grant Cohen
Global Head of Endemic Media, Roku
Serge Matta
President, LG Ads
Levi Schoonover
Client Partnerships Manager, Kochava
Jason Hicks
General Manager, m/OS, Kochava
Session 3: All Things iOS
February 15, 2022 | 10:00AM – 11:30AM Pacific
All Things iOS
Get a fresh peek into all things iOS – from the ongoing impact of the IDFA opt-out, to SKAdNetwork adoption, and Apple Search Ads’ rise to the top. Join key members of the Kochava Foundry team for an in-depth discussion on analyzing SKAdNetwork data, diving into ASA performance, predicting churn on your iOS apps, and more.
Grant Simmons
VP, Kochava Foundry
Katie Darren
Client Insights Manager, Kochava Foundry
Seth Turnlund
Sr. Client Insights Analyst, Kochava Foundry
Session 4: Incrementality & Lift in Media
March 8, 2022 | 10:00AM – 11:30AM Pacific
Proving Incremental Lift in OOH/DOOH
Does outdoor advertising drive incremental lift in online engagement? Learn how Kochava MediaLift is delivering actionable insights to help brands make better decisions.
Grant Simmons
VP, Kochava Foundry
Campbell Keller
Director of Product Development, Clear Channel Outdoor
Eric Sherman
EVP, Insights & Analytics, GSTV
Maximizing Performance Lift on OTT & CTV Campaigns
What’s the ideal mix of brand display vs. video in OTT / CTV advertising? We unpack the results of a MediaLift case study featuring a leading QSR brand and the #1 Smart TV platform in the US.
Trevor Hamilton
Managing Director, North America, Kochava
Asaf Davidov
Head of Ad Measurement & Research, Roku
Grant Simmons
VP, Kochava Foundry
Session 5: Power to the Players: All Things Gaming
March 22, 2022 | 8:00AM – 9:30AM Pacific
Surveying the Changing Gaming Landscape
Mobile gaming witnessed tectonic shifts in 2021 including major consolidation through a flurry of mergers & acquisitions, and privacy changes that upended traditional approaches to ad monetization. Get the rundown on the present state of the gaming landscape and what to expect ahead.
Simon Thillay
Head of ASO, AppTweak
Total Conquest on Apple Search Ads
To master growth on iOS, you must first master Apple Search Ads (ASA). Get the inside scoop on leveraging leading App Store intelligence and campaign automation to successfully scale and conquest on ASA.
Kimberly Manning
Sr. Director of Brand, Kochava
Kochava Power-Ups for Gaming & Beyond
Our very own Chief Technology Officer reviews major developments on the Kochava Marketers Operating System to kick off 2022.
Ethan Lewis
Chief Technology Officer, Kochava
