30-Minute Webinar | Why Strategic Losing Can Be a Winning Strategy on ASA. Nov 21 at 4PM London / 8AM PST
What is VTA?
View-Through Attribution (VTA) | Definition
VTA (View-Through Attribution) attributes an install and subsequent post-install events to the impression the user was served. Impression tracking gives marketers visibility into when and where ads are being served as well as the CTR of given ad units.
