Maximize Your Deep Linking Strategy with SmartLinks™

Use SmartLinks across both user acquisition (UA) and reengagement campaigns. SmartLinks deliver the ultimate flexibility to dictate the point of conversion when it comes to mobile and app deep linking. Choose installs, purchases, sessions and any other standard or custom key performance indicator (KPI) event. Attribution will only be awarded when the conditions you set are met.

Easily leverage SmartLinks with your paid media partners. Explore built-in SmartLinks integrations with the networks, DSPs and other ad platforms you use most. Cut out the headache of managing multiple links for different platforms and forever simplify your campaign management.

Capture the true impact of your owned/organic campaigns across email, social, .com and other non-paid channels. Marketers can easily create SmartLinks to track:

• Calls-to-action in email campaigns
• Banners, footers and interstitials on your own website
• Owned social posts across Facebook, Instagram, Twitter and other platforms
• QR code scans on in-store signage
• and much more!

Effectively measure and track engagement from influencer campaigns with SmartLinks. Create branded SmartLinks in the Kochava platform and send them to an influencer. They can then use that link in sponsored posts, social channels, or blogs to promote a brand. No matter where the influencer puts the link, click data is measured and attributed back to the campaign.

Turn your SmartLinks into quick response (QR) codes for use across in-store signage, consumer product goods (CPG), out-of-home (OOH)/digital-out-of-home (DOOH) and numerous other applications. Measure each scan in real time with attribution to down-funnel conversions.

See how you can use SmartLinks QR technology to measure direct responses from your TV advertising. Learn more about SmartLinks for TV.

Drive your mobile website visitors toward mobile app adoption to increase customer stickiness and retention. SmartLinks can be leveraged for smart app banners, footers, interstitials, and other download app CTAs across your mobile website.

Even utilize SmartLinks to provide friction-free options for desktop website visitors to get your mobile app. Use a SmartLinks QR code that users can scan to be taken right to your app store product page, or use text-me-the-app functionality to have an app download link sent via SMS text message.

With smart platform detection, the user will be routed to the appropriate app store based on their mobile device. Measure every click and attribute down-funnel app installs and events to optimize your web-to-app conversion strategy.

Drive growth through SMS text messaging campaigns and use SmartLinks’ built-in platform detection to handle any mobile device type!

Users will be routed to the appropriate app store or in-app experience based on their device’s platform and OS.