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News and Resources for Apple iOS 14, iOS 15 & iOS 16

Find everything you need to know about Apple’s SKAdNetwork, the AppTrackingTransparency (ATT) framework, App Clips, and more.

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iOS 14 is Almost Here. Let’s Get You Prepared.

Find everything you need to know about Apple’s SKAdNetwork, IDFA opt-in, App Clips, and more. Get your apps ready for the latest update on iOS, while maintaining accurate measurement and attribution.

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iOS 16, ATT Opt-In Rates, & SKAdNetwork

iOS 16 Launch Date

Avg. Opt-In Rate for ATT-prompted Users 

SKAdNetwork-Ready Partners

Fall 2022

46.8%

H1 2022

iOS 14.5+

Excludes restricted and unprompted.

The Future of Attribution on iOS

What does your attribution look like with the enforcement of the AppTrackingTransparency (ATT) framework? We created this helpful flow diagram to showcase what attribution will be available to you based on the user’s ATT opt-in / opt-out status in your app, as well as the source app or website where your ad is served. Contact us for a free consultation on your iOS 14+ attribution strategy.

Attribution with User Opt-Out

Here are the attribution options when a user opts-out via ATT in your app.

AppTrackingTransparency chart of attribution eligibility from user opt out

Attribution with User Opt-In

Here are the attribution options when a user opts-in via ATT in your app.

AppTrackingTransparency chart of attribution eligibility from user opt in
Privacy Laptop v

Privacy Your Way with Kochava Privacy Profiles

Privacy Profiles puts marketers in control of what user and device data the Kochava software development kit (SDK) collects and whether it’s used for attribution, based on the user’s consent status via the AppTrackingTransparency (ATT) framework.

All default settings are fully compliant with the spirit and the letter of Apple’s User Privacy and Data Use policy. Learn about managing your Privacy Profiles

Helpful Blogs

Gear up your team with the latest guides, product breakdowns, and more from our product and development experts.

Guides for Marketers

SKAdNetwork Certified Partners

Find growth partners optimized for maximum performance with our SKAdNetwork Certification Program.

To find the most up-to-date list of SKAdNetwork Certified Partners, visit the Kochava Media Index, and select ‘SKAD Certified’ in the sidebar filter menu under Type.

Kochava Media Index and networks that support SKAdNetwork

What Our Partners Are Saying

Turnkey Support with the Kochava iOS SDK

Securely measure user engagement across all Apple devices.

Get Latest iOS SDK

Drag-and-Drop App Clip Support

SKAdNetwork Automation and Data Persistence

App Tracking Transparency Framework Compliance and Awareness

Apple Silicon Readiness

First Class Swift Package Manager Integration (XCFramework)

Apple Resources

For more information check out Apple’s Developer Support web pages.

iOS 16 Overview
Read More

App Clips
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User Privacy and Data Use
Read More

iOS SKAdNetwork
Read More

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