30-Minute Webinar | Why Strategic Losing Can Be a Winning Strategy on ASA. Nov 21 at 4PM London / 8AM PST
What is Engagement?
Engagement | Definition
Engagement in mobile marketing is the interaction between user and in-app content. User engagement increases retention and lifetime value (LTV) by tailoring specific messaging through audience segmentation. Drive engagement through push notifications and SMS messages based on in-app user behavior.
