Kochava serves more top streaming services than all other measurement providers combined
Two major streaming services recently selected Kochava as their connected TV (CTV) measurement and attribution provider. Both services offer unified streaming experiences across free ad-supported streaming (FAST) TV and subscription video on demand (SVOD) content lineups with total combined monthly subscribers of over 60 million.
The addition of these new accounts adds to an already-impressive lineup of major streaming services and over-the-top (OTT) apps that have chosen Kochava to power measurement strategies across CTV and mobile. Of the leading streaming services based on subscribers at EOY 2023, Kochava currently serves 6 of the top 10—a testament to its leadership in advancing measurability for the CTV ecosystem.
Source: Forbes Home
Six of the top 10 streaming services (by total subscribers) choose Kochava for their connected TV measurement & attribution needs
As presented in 42matters’ State of Connected TV App Stores 2024 Report, Kochava customers can be counted among the 10 highest-rated streaming apps in every CTV platform app store, including:
- Roku
- Amazon Fire TV
- Apple TV
- Google TV
- Samsung TV
The world of CTV and streaming will continue its meteoric rise, with more than 88% of US households forecast to own connected TVs by 2027 according to eMarketer.
Streaming services are fighting a tight battle to drive growth and retain their subscribers amid an increasingly competitive field. Accurate measurement and attribution data are paramount for driving an effective and efficient growth strategy. This is why Kochava has witnessed record client growth within the media & entertainment and streaming services verticals.
Key Reasons Streaming Services Choose Kochava
Marketers and developers at major streaming services who have selected Kochava consistently cite three key factors behind their decision:
1. Unified Measurement Support in a Fragmented Ecosystem
Streaming services are expected to provide apps for taking in content across a fragmented ecosystem of smart TVs, OTT set boxes, gaming consoles, and mobile. Capturing the full picture of user engagement across all connected devices is key to formulating a holistic strategy for user acquisition, engagement, and retention.
Streaming services leveraging Kochava have access to a vast library of software development kits (SDKs) that provide turnkey app measurement support across devices and platforms.
Kochava supports measurement across a great many devices, smart TVs, and CTV platforms, including:
- Apple TV
- Android TV
- Fire TV
- LG
- Roku
- Samsung
- VIZIO
- Windows Xbox
- and more…
Do you suffer from a measurement gap on certain platforms where your streaming service is available? Contact us to learn how we can help.
2. Largest Footprint of CTV Growth Partners
Streaming services drive growth across an omnichannel media mix spanning mobile, social, web, and CTV. The ability to activate and measure campaigns with the partners you rely on is essential for optimizing user acquisition and return on ad spend (ROAS).
Kochava hosts the largest partner footprint of CTV & OTT media partners—a go-to source of growth potential for streaming services. Advertisers can tap into certified integrations across platform-direct, publisher-direct, and programmatic CTV partners to drive growth and engagement. These partners include Roku, VIZIO, Fire TV, LG Ads, Samsung Ads, MNTN, SKY, and more.
3. Accurate Same-Screen & Cross-Screen Attribution
Today’s consumer is active across multiple devices. A streaming service running ads on CTV has to consider that a user could convert either on the same screen or a different screen (i.e., mobile or web). Kochava helps streaming services refine their measurement strategy to account for the nuances of same-screen and cross-screen attribution—factoring in all possible user conversion paths.
”We strive to help advertisers measure what matters. For streaming services large and small, that’s capturing viewer engagement signals across all connected devices where consumers stream their content. Connecting those touchpoints to marketing initiatives gives advertisers the data-driven insights to succeed.
Jason HicksGM of Kochava for Advertisers
Get in Touch
Are you a streaming service looking to improve your measurement and attribution strategy on connected TV and beyond? Learn more about our CTV solutions here, or request to connect with our experts.
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