WEBINAR | Data Clean Rooms for Performance Marketing, Nov 13 at 10 AM PST
Optimize Your Web-to-App Journeys for Increased Customer Stickiness
Guide web visitors to your mobile app with tools for smart banners, deep linking, and friction-free user journeys.
Why Driving Your Users From Web to App Matters
Did you know?
Mobile app users average…
3X higher conversion rates
50% higher retention
4.2X more product views per session
…than mobile web users!
Do you have a solid strategy for web to app? Could you be doing more?
Level Up Your Web-to-App Game Plan With Kochava SmartLinks™
Brands across every industry leverage Kochava SmartLinks to drive website visitors across mobile and desktop seamlessly to their mobile app. Improve mobile app adoption among your customers to maximize growth, engagement, and ROI.
With SmartLinks, you create one multi-platform deep link that works across Android, iOS, web, and other platforms. Easily use SmartLinks in a variety of scenarios and use cases for web to app.
How Other Apps Use SmartLinks for Web-to-App Journeys
Thousands of apps use SmartLinks to deep link web visitors seamlessly to the correct app store destination or in-app experience based on their device type, geo, or other criteria. Marketers measure every click and attribute down-funnel app installs and events to optimize web-to-app conversion strategy.
SmartLinks are a perfect fit for:
Smart banners
Interstitial overlays
Get-the-app buttons
Book/purchase/order in-app CTAs
Pop-ups
and more…
Web Campaign to App
Run paid campaigns driving traffic to your mobile website, then convert those mobile web visitors into app users.
Leverage contextual, deferred deep linking to give users a personalized, friction-free app launch experience.
QUICK TIP
Use Android Instant Apps and iOS App Clips so users can try your app first before downloading the full app.
Kochava supports measurement for Instant Apps and App Clips. Ask us about SmartLinks implementation requirements.
Take Desktop Website Visitors to Your Mobile App
Give visitors to your desktop website an easy, friction-free path to get your mobile app:
- Create a SmartLinks QR code for users to scan and navigate right to your product page in the app store.
- Use SmartLinks’ Text Me the App feature to deliver a link to your app store product page via text message.
Learn how Focus Brands (now GoTo Foods) leverages Kochava for web-to-app experiences, QR codes, and other deep-linking applications across their fast casual dining establishments.