All ProductsKochava for PublishersMeasurable Extension
Extend Campaigns Cross-Channel & Cross-Platform—Diversifying Ad Revenue Streams
Publishers leverage Measurable Extension to sell and deliver media seamlessly beyond their owned & operated inventory.
Key Partners
Struggling to Grow Ad Revenue?
Premium publishers face limited ad inventory space, preventing them from boosting ad revenue. The demand for ad placements often outpaces available inventory, creating a bottleneck that stifles growth.
Join top publishers overcoming this limitation with Measurable Extension by Kochava.
The Power of Measurable Extension for Publishers
Maximize campaign budgets from direct-sold clients.
Extend audience reach across other platforms & channels beyond your own.
Deliver the right ad, to the right user, on the right device, at the right time.
Increase ad revenue without increasing ad load on owned & operated properties.
Adomni leverages Measurable Extension to extend advertiser campaigns from its digital out-of-home (DOOH) inventory to connected TV (CTV) and beyond. With one major client, Adomni extended a DOOH-first campaign to Roku and other premium CTV ad platforms, increasing conversion rates 4X. With Measurable Extension, the budget for the direct-sold ad buy increased 75%—boosting Adomni ad sales revenue.
Ask us how Measurable Extension can work for you across:
- Mobile
- Web
- Connected TV (CTV)
- Digital out-of-home (DOOH)
- and other channels
Provide More Value for Your Advertisers
Publishers using Measurable Extension give their advertisers key benefits:
Minimized workload, maximized performance. Advertisers set up one campaign—while getting the reach and delivery of many.
Seamless activation of creatives across platforms ensures that the right ad is delivered to the right user on the right platform, every time.
Integrated Kochava measurement solutions enable attribution, insights, and rich reporting that informs performance optimization across platforms.
Get Started
Want to see how Measurable Extension can enhance your ad revenue streams
and strengthen relationships with your advertisers?
Complete this form to connect with our team.