Kochava for PublishersPublisher Insights
Advanced Incrementality & Performance Insights for Publishers
Gain deeper insights to maximize ad yield and optimize campaign performance for advertisers.
Leveraged by Top Publishers & Platforms
Starving for Better Optimization Insights?
For publishers, gaining actionable performance insights is crucial yet often elusive. Publishers frequently find themselves navigating a sea of data without a clear path to optimization. This can leave campaign performance stuck in first gear, frustrate advertisers looking for better results, or negatively impact ad sales.
Publisher Insights From Kochava
Kochava provides outcomes measurement solutions designed for premium publishers and platforms. Gain access to robust analytics and reporting that enable you to dissect performance trends across creatives & ad placements, advertiser conversion events, geography, and other variables.
Top Insights for Publishers
Advertiser Conversion Events
Ingest advertiser conversion event signals and understand which tactics deliver the strongest performance by event or outcome type.
Kochava for Publishers supports various outcome types, including:
Mobile & CTV app installs
In-app events
Web visitation
Episodic tune-in
Footfall visitation
Movie ticket sales
and more
Creative & Placement Performance
Analyze the effectiveness of different creatives & ad placements against primary KPIs. Identify which combinations yield the best results.
Geographic Insights
Break down KPIs by country, regions (states & territories), and designated market areas (DMAs). Use performance insights to update geo-based targeting and personalization.
Dayparting
Review dayparting insights to understand when your audience is most engaged. Optimize ad delivery schedules during peak times, ensuring higher visibility and interaction.
Incrementality & Lift
Measure the lift your media provides above native demand. Activation is easy, enabling you to tap into our highly accurate organic baseline models. Showcase the effectiveness of your ad inventory in driving incremental outcomes for your advertisers.
Key Benefits of Incremental Insights From Kochava
- Always on—no control groups or holdouts necessary
- Explore lift insights by campaign, placement, and creative
- Leverage incrementality insights to optimize campaigns
- Drive more value and ROI for your advertisers
- Command higher CPMs
Get Better Insights
Want to see how Kochava for Publishers can enhance your performance insights and help you optimize campaigns for your advertisers?
Complete this form to connect with our team: