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AdTech Trends by Kochava provides expert insights on prevailing patterns and developments within the advertising technology (adtech) industry. Explore videos and reports created to educate & empower marketing professionals to expertly navigate this rapidly evolving landscape.
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Featured
How Data Clean Rooms Work for Privacy-First Advertising
Grant Simmons, VP of Kochava Foundry, provides a quick overview of data clean rooms, how they work, why they’re trending, and their impact on the adtech ecosystem.
Digital Out of Home (DOOH) Opportunities for Marketers
How does Digital Out of Home (DOOH) fit into the omnichannel responsibilities of digital marketers and brands.
Understanding Media Performance: The Key to Optimizing Your Mobile Marketing Strategy
For digital marketers, one size doesn’t fit all when it comes to performance of different media channels.
Trends in Attribution with the Big Networks: SAN Update
Who’s leading the pack and who’s falling behind among the giants of the mobile and connected device adtech community?
Rate of SKAN Adoption by Version
What is the rate of adoption for Apple’s SKAdNetwork (SKAN) across different versions since its original public release with iOS 14?
State of Mobile Measurement 2023
How has mobile advertising measurement shifted from real-time attribution towards delayed ad performance measurement?
Download Report
How iOS updates Changed Attribution Forever in 2022
How does Apple’s App Tracking Transparency (ATT) framework for iOS affect digital marketing?
Meet your AdTech Trends host
Grant Simmons
VP of Kochava Foundry
Grant leads a team of data enthusiasts in providing insightful analysis of holistic campaign performance and providing business value assessments for Kochava clients.