New Meta Aggregated Event Measurement (AEM) reporting in Kochava
iOS app marketers can enjoy a new level of performance visibility within Kochava for their Meta campaigns leveraging Aggregated Event Measurement (AEM). Beginning October 2024, Meta started sending AEM reporting to mobile measurement partners. In collaboration with Meta, Kochava has completed integration updates to surface this new reporting as of January 6.
Under the new updates, App Promotion campaigns for iOS 14.5+ that leverage AEM for campaign attribution will have near real-time reporting, enabling faster optimization for better return on ad spend.
Browse details about additional updates Meta is bringing to AEM within their Business Help Center.
The Benefits of Meta’s AEM
Meta’s AEM is crucial for iOS app marketers who rely on detailed user insights to optimize their advertising campaigns. Apple’s AppTrackingTransparency (ATT) framework and SKAdNetwork/AdAttributionKit have made it challenging for marketers to rapidly connect the dots between ad campaigns and high-quality user conversions. AEM addresses these challenges by providing a near real-time framework that allows marketers to measure and optimize their campaigns based on rich in-app event signals, while employing privacy-protective measures like removing identifiers, adding differential privacy, and aggregating the data across users before delivering or measuring ads.
AEM helps marketers on Meta understand which campaigns and ads drive the most valuable actions, enabling them to allocate their budgets more effectively. Additionally, AEM supports the continued use of Meta’s learning models that rely on conversion data to optimize ad delivery and use app event optimization and value optimization to help maximize performance. This helps marketers achieve their business objectives and continue to realize the strong outcomes they’re accustomed to driving with Meta.
Next Steps: Meta AEM and You
If you have active Meta campaigns leveraging AEM and are measuring them through Kochava, you likely do not need to make any additional updates to benefit from these new changes. We do recommend checking your reconciliation settings within your Facebook Partner Configuration to ensure you have Modeled Lookback enabled for both impressions and clicks. Separately, you may need to visit the Meta Events Manager to confirm that your app events are eligible for AEM.
Where to Find AEM Reporting
Beginning January 6, AEM conversions surface in Analytics under the network name restricted and summary reports under Facebook and Instagram. AEM conversions are also included in the estimated metrics available via the Insights API, which surface in the Facebook Insights view of Kochava analytics.
If you’re not yet running Meta campaigns using AEM, please consult our detailed support documentation on creating a Meta campaign with the appropriate configurations for AEM.
For questions or assistance, contact your Client Success Manager or email support@kochava.com.
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