Fraud Audit Identifies Bad-Acting Networks
Takeaways
1.5M
UNCOVERED MISATTRIBUTED INSTALLS
10K+
RECOVERED IN NETWORK MAKE-GOODS
Challenge
A worldwide telecommunications and financial wire service company was concerned about performance anomalies in their mobile app acquisition campaigns. Certain key performance indicators (KPIs) seemed over inflated, and post-install engagement with important conversion events was less than desirable. For the marketing team, understanding their true return on ad spend (ROAS) was elusive and they were deeply concerned about ad fraud.
Solution
The company hired Kochava to perform a fraud audit on their attribution data. The primary focus was to analyze click and install data attributed to all ad networks for two of the company’s apps on both iOS and Android platforms. The goal was to uncover any fraudulent activity impacting their campaigns. To determine fraudulent activity, Kochava leveraged their internally developed fraud detection algorithms to process the onboarded attribution data from the company. Kochava data science and client analytics teams performed a detailed analysis and consultation, delivering a comprehensive report of the findings.
”The fraud audit was an eye-opener for us. A number of our ad partners were not acting in our best interests and the detailed analysis provided by Kochava empowered us to obtain make-goods and refocus ad spend toward the partners that were driving true growth.
Mobile Marketing Manager