New .NET MAUI SDK, enhanced ESP support, RevenueCat integration, and more
Fall is in the air, and Q3 2024 is a wrap. Before the weather cooled, Kochava hosted its annual Short Bridge Swim on August 23. A brave cohort of HQ team members dove into Sandpoint’s Sand Creek to test their swimming skills and spirit. Jacob Manfred, Matt Gillis, and Matt Mogollon from the Client Success and Product Ops teams stole the show, winning 1st, 2nd, and 3rd place respectively. For more details and fun photos from the event, check out this LinkedIn post.
From July through September, Kochava team members traveled far and wide to meet with clients, partners, and industry leaders at global adtech events including Gamescom, DMEXCO, and Programmatic I/O. To connect with us at in-person events during Q4 2024, visit our events page.
Now, let’s dive into the key updates we’ll unpack in this post:
- Launch of .NET MAUI SDK
- Web SDK updates
- Enhanced ESP support via SmartLinks™
- Open beta for engaged ad attribution with Meta & TikTok
- TikTok SAN migration and modeled attribution
- RevenueCat integration
- New and updated partner integrations
Launch of Kochava .NET MAUI SDK
In September, Kochava released a new software development kit (SDK) for .NET Multi-platform App UI (MAUI), a framework developed by Microsoft for building cross-platform applications using a single codebase. .NET MAUI allows developers to create native apps for Android, iOS, macOS, and Windows with shared UI and business logic. It replaces Xamarin, which Microsoft discontinued earlier this year.
A key benefit of .NET MAUI is the ability to streamline the development process by reducing the need to write separate code for each platform—saving time and resources. It also integrates with the .NET ecosystem for seamless access to a wide range of libraries and tools, enhancing productivity and performance.
For more information, please refer to our developer documentation for the Kochava .NET MAUI SDK.
Web SDK Updates
Kochava has received client requests for a modified version of the Kochava Web SDK compatible with ES5 (the fifth edition of the ECMAScript standard, the specification for JavaScript). The ES5 version of Javascript was released in 2009, and the Kochava Web SDK was supporting ES6 (released in 2015) and higher.
Kochava strives to support newer tech to leverage modern functionality and features while also supporting older tech to help our clients measure as many devices as possible.
An updated version of the Kochava Web SDK is now available, featuring support back to ES5—covering any chromium-based browser released in the past 15 years.
Enhanced ESP Support via SmartLinks™
Many Kochava clients utilize an email service provider (ESP) for email marketing automation. Our engineering team recently launched new ESP SmartLinks functionality via an SDK update. The update optimizes click tracking and routing to destinations from SmartLinks that are wrapped with a click tracking domain (CTD) by an ESP (e.g., SendGrid, Salesforce). This streamlines the setup process for ESP campaigns that leverage SmartLinks for any call to action in which SmartLinks are used for click tracking and attribution.
Use of this feature requires SDK integration and configuration of iOS Universal Links and Android App Links for the target application.
Please consult this related support documentation and contact your Client Success Manager or email support@kochava.com with questions.
Open Beta for Engaged Ad Attribution
An open beta began September 19, enabling select advertisers to opt in for new attribution match types on certain Meta and TikTok for Business campaigns. The new match types are engaged view and engaged click. The introduction of these new ad engagement types in the attribution waterfall allows marketers more accurate attribution fidelity amid a growing array of video and interactive ad experiences.
To learn more about these new match types and how to enroll in the beta, check out this related post.
TikTok SAN Migration and Modeled Attribution
TikTok’s migration to a self-attributing network (SAN) integration was completed on August 20, and rollout of modeled attribution support for TikTok campaigns followed on August 27. Under the new modeled attribution setup, TikTok syndicates all ad impression and click data to Kochava. If no first-party SAN claim is available through TikTok’s attribution API, Kochava performs modeled attribution and records an attribution match if available. In the attribution waterfall, first-party claims from TikTok’s direct attribution API supersede modeled attribution claims. Unlike other MMPs where advertisers must configure two different partner integrations (one for SAN claims and another for MMP-modeled attribution), Kochava has unified this functionality under a single integration.
For more information, please read this prior post.
New RevenueCat Integration
Working closely with the Kochava Integrations Team, RevenueCat completed a new integration setup in September. This enables companies using RevenueCat for their in-app subscription and in-app purchase management to send additional revenue event data directly to their Kochava-measured apps via server-to-server. Marketers can enjoy additional visibility into revenue from subscription renewals and other revenue-generating activities that may be triggered via automation or cycle renewals as opposed to user-triggered events measured through the Kochava SDK.
If you’re a Kochava customer and use RevenueCat, contact your Client Success Manager or email support@kochava.com for more information on taking advantage of this new integration. RevenueCat documentation for the Kochava integration is available here.
New Partners and Updated Integrations
Here is a list of new partners that completed a first-time integration with Kochava during Q3 2024, followed by existing partners that made updates to their integrations.
New Integrated Partners
- Acast
- Adachieve
- Adgoldmedia
- Adsixpence
- Adsleading
- Adstych
- Adzinsight
- Affburg
- Affilight
- AffleDot
- alphaacliix
- Ambady
- Amo apks
- AppAmplify
- appapx
- Appinflux
- AppSsociate
- Aston Media
- Caracol Media
- ChanganAds
- Codepen
- COOINS
- Digital Cappuccino
- DoraAds
- dtpmonetize
- Dynamic Earner
- epom-unative
- EvaDav_CPA
- Evenmini
- FaceBigMobi
- flowbox
- GCLAds
- GoldenTec
- GoTripMobi
- Gourdmobi
- Hathorion
- iClock Media
- Innet Digital
- KKVID
- KUROMIKO
- Lacuna
- MediaDoog
- Mediatrade
- Mini Digital
- MJMOBI
- Mobfleek
- MobiSheep
- mobpinedigital
- mobway
- Money is Everything
- Mspop
- Myfunads
- NRB Adworks
- Paisakaro
- Paisakaro Ads
- Pawmobi
- Pop_ms
- pop228
- Prosprio
- Pubscale
- Pumpkin
- Rabbit Traffic
- Rivpop
- SAMURAI
- ShareAds
- Shoolin Digital
- Shrivan Digital Private Limited
- Sunnylead
- Techolex
- TotoroAdx
- TouchApp – Meaningful Sharing
- Trigmasoft
- UAmax
- UPIDADS
- Vagmine Web Solutions Pvt Ltd
- White Tiger Ads Inc.
- Xingtui
- Youngmobi
Existing Partner Updates
- Ad2pedia
- AdColony
- Afleet Media
- Amazon Ads
- Amplitude
- Apcanopus
- Appinflux
- Appup
- BIGO Ads
- BIKIKO
- CPIDroid by SmartXaaS LLP
- Criteo New
- Dolemobi
- Epom
- Google Ads
- Hathorion
- hopemobi
- InMarket Media LLC
- InMobi Glance
- Iwave Digital Pvt. Ltd.
- KKVID
- Liftoff
- Litchiads
- Media Tasks
- Mintegral
- Mobketing Agency
- mobway
- MOLOCO
- Mspop
- Newsbreak
- NRB Adworks
- Outbrain
- Paisakaro
- Paisakaro Ads
- Perform[cb]
- Quantcast
- Remerge
- Tarsan MVAS Private Limited
- Twitter/X
- Vidmatic
- Webitad
If you’re an ad network, publisher, DSP, or other partner looking to integrate with Kochava, please contact integrations@kochava.com.
To browse our complete footprint of integrated networks and publishers, click here.
Questions?
If you have any questions regarding these updates, please contact your Client Success Manager or email support@kochava.com. Always stay in the know—subscribe to our newsletter.
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