A winning combination for marketers
Are you exploring connected TV (CTV) for performance marketing? LG Ad Solutions, one of the world’s largest smart TV platforms, is revolutionizing CTV advertising with outcomes-based measurement powered by Kochava. With this partnership, brands can move beyond brand awareness to measure the tangible impacts of their campaigns, making LG Ad Solutions the ultimate choice for performance-driven marketers.
Leveraging LG Ad Solutions’ Unique Reach and Scale
LG Ad Solutions boasts a vast footprint, with 40 million LG Smart TVs in the U.S. alone and 165 million globally. Its reach spans key regions including North America, EMEA, and LATAM, giving brands access to a unique and engaged audience not available through other CTV platforms. For performance-focused advertisers, this presents an invaluable opportunity to tap into LG’s scale and drive measurable outcomes.
Performance Marketing Meets CTV With Kochava Outcomes Measurement
Through LG Ad Solutions’ collaboration with Kochava, advertisers gain access to robust performance metrics across LG’s proprietary inventory. For brands in verticals such as quick service restaurants (QSR), fintech, travel, and hospitality, CTV advertising with LG Ad Solutions offers the ability to drive actions like mobile app installs, in-app purchases, and website visits.
Kochava’s measurement tools support a variety of ad types on LG Ad Solutions, including:
- CTV Video Ads
- LG Smart TV Native Ads
- Cross-Device Video Ads
Advertisers already using Kochava as their mobile measurement partner (MMP) can seamlessly integrate CTV campaigns to measure and track all relevant conversions. Whether your goal is driving mobile app installs, in-app actions, or website visits, Kochava’s outcomes measurement platform ensures comprehensive tracking and precise attribution across devices and screens.
Best Practices for Maximizing Campaign Success With LG Ad Solutions and Kochava
1. Consult With LG Ad Solutions on Campaign Goals
Align with LG Ad Solutions’ team early on to define your objectives, metrics, and expected outcomes. By working closely with the experts at LG and Kochava, you can set up accurate measurement configurations tailored to your goals.
2. Optimize Audience Targeting
Utilize LG’s proprietary ACR data and first-party targeting capabilities to reach highly relevant audiences. Leveraging advanced audience segmentation allows you to deliver ads that resonate deeply with viewers.
3. Enhance Cross-Device Integration
To drive engagement across multiple devices, incorporate a cross-device strategy that extends CTV campaigns to mobile, web, and other digital touchpoints. This cohesive approach reinforces messaging and captures audience attention beyond the TV screen.
4. Track All Conversion Touchpoints
Measure conversions across all possible channels—LG TV apps, mobile apps, and websites. With Kochava’s SDK, advertisers can track same-screen conversions from CTV ads and cross-screen conversions on mobile and web. This enables advertisers to capture the full impact of CTV campaigns and accurately calculate return on investment (ROI).
5. Adjust Attribution Settings for CTV
Given the longer engagement window often associated with CTV ads, consider extending the impression lookback period beyond 24 hours. For reengagement campaigns, enabling impression-based reengagement can further improve tracking of post-install events. These adjustments, available through Kochava, help ensure optimal performance measurement.
Realizing the Full Potential of CTV With LG Ad Solutions and Kochava
With CTV advertising on the rise, brands can leverage LG Ad Solutions and Kochava to unlock unprecedented value from their campaigns. Kochava’s advanced measurement capabilities combined with LG’s extensive reach enable advertisers to achieve outcomes that go beyond impressions—driving tangible business growth and ROI.
By aligning your campaign objectives with best practices and integrating Kochava’s comprehensive measurement tools, your CTV campaigns with LG Ad Solutions can become a powerful driver of performance. Explore the potential of LG Ad Solutions and Kochava today to bring your brand’s vision to life across connected screens. Contact us to start the discussion.
