March 18, 2019
Drive LTV with Kochava + Google App Campaigns for Engagement
First launched in 2015, Universal App Campaigns (UAC), now known…
March 8, 2019
Kochava & Liftoff Partner to Stop Click Fraud
Click fraud takes many forms and is the most common…
February 26, 2019
Machine Learning Is A Key Component In Managing Mobile Advertising
February 18, 2019
Kochava Launches Deterministic Attribution for Mobile Web
February 7, 2019
Mobile Media Report Shows Uptick in Caliber of Ad Campaign Data
January 8, 2019
Verify Installs with Newly Enhanced Traffic Verifier
A famous U.S. president once said, “Trust, but verify.” In…
January 7, 2019
Twitter OAuth Update Action Required By January 18th
Twitter has made important updates to the permissions required for…
December 5, 2018
Signal Clarity is the Foundation of Campaign Data
Race car drivers know optimal engine performance depends on the…
November 6, 2018
Mobile Ad Fraud: Ignorance is Not Bliss
“Data is the new oil.” It’s a fitting metaphor for…
October 26, 2018
Amazon Market Share is Growing, Making Holistic Tracking Essential
Amazon has been on a record-breaking streak this year as…
October 22, 2018
Kochava Traffic Index (KTI): An Industry Benchmark That is More Than a Proxy to Fraud
I’m pleased to share the announcement of the Kochava Traffic…
September 19, 2018
Kochava Enhances Reporting with Custom Amazon S3 Bucket Delivery
In the latest enhancement to its robust reporting suite, Kochava…