Traffic Verification Cleans up Ad Fraud in Gaming Campaigns

Challenge

The app team of a major advance deposit wagering (ADW) platform for betting needed to weed out fraud from their app during their peak season.

While they expected a surge of installs during their main event in the spring, an exorbitant volume of clicks and also non-performing installs from states where online gambling is prohibited, and the team knew they were being targeted by ad fraud.

Solution

Using Kochava Traffic Verifier, the team set filtering rules to block any campaign traffic originating from states where gambling is illegal. This real-time traffic filtering ensured that the wagering platform only paid cost-per-install (CPI) bounties for app install conversions within the target states where their ADW app was usable. With attribution proactively blocked, the team was also able to avoid time-consuming make-good negotiations with paid media partners.

Impact

The wagering platform’s team proactively eliminated CPI payouts for install conversions in the states where gambling is prohibited. With Kochava prevention tools blocking the payout incentive behind the fraud, the percentage of fraudulent clicks and installs in their campaigns was reduced dramatically.