Education blog posts by Kochava

30-Minute Webinar | Why Strategic Losing Can Be a Winning Strategy on ASA. Nov 21 at 4PM London / 8AM PST

AdAttributionKit FAQ

Education Industry

September 30, 2024

AdAttributionKit FAQ

Getting to know Apple’s new PET (privacy-enhancing technology) Eager to…

Jeff Richardson

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The State of Digital Out-of-Home (DOOH) Advertising

Education Industry

September 27, 2024

The State of Digital Out-of-Home (DOOH) Advertising

Webinar insights from industry experts at DPAA and Advertiser Perceptions…

Matt Goodrich

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Digital out-of-home (DOOH) example of across-screen creative

Education Industry

August 12, 2024

The Evolution of Digital Out-of-Home (DOOH) Advertising

Perspectives, measurement, and future trend insights with DPAA Digital out-of-home…

Matt Goodrich

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Industry Education

July 11, 2024

From Couch to Cart: Shoppable TV and T-Commerce

CTV’s evolution from passive entertainment to dynamic shopping platform Among…

Chloe Huffman

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Education

May 21, 2024

Contextual Cartography: Mapping a Privacy-Forward Digital Advertising Landscape

Insights from Embracing Contextual Advertising for Privacy-Safe Growth webinar As…

Matt Goodrich

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Sound Strategies for Cutting-Edge Podcast Advertising

Education

April 9, 2024

Sound Strategies for Cutting-Edge Podcast Advertising

Expert insights from Kochava webinar with Spotify Advertising and M&C…

Matt Goodrich

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Navigating Google Privacy Sandbox - Part 1

Education Strategic Consulting

April 3, 2024

Navigating Google Privacy Sandbox Part 1: Webinar Q&A

Answers to your questions from the Kochava Foundry webinar Grant…

Grant Simmons

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Marketing Mix Modeling (MMM) is Having a Moment

Education Measurement & Attribution

March 26, 2024

Marketing Mix Modeling (MMM) Is Having a Moment

Enhancements to MMM make it a powerful tool for advertisers…

Matt Goodrich

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Sifting Through Google Privacy Sandbox for Android

Education Privacy

March 12, 2024

Sifting Through Google Privacy Sandbox for Android

How to become an early testing partner with Kochava Google…

Jeff Richardson

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Measuring Incrementality & Lift: Webinar Q&A

Education Strategic Consulting

March 5, 2024

Measuring Incrementality & Lift: Webinar Q&A

Answers to your questions from the Kochava Foundry webinar Grant…

Grant Simmons

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Strategic Consulting Education

February 13, 2024

All Things iOS: Webinar Q&A

Answers to your questions from the Kochava Foundry webinar Grant…

Grant Simmons

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Links & Deep Linking Education

October 10, 2023

How Focus Brands Grows Customer Stickiness with QR Codes

Cinnabon, Jamba, Auntie Anne’s and others gain insights from Kochava…

Sierra Scott

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Education

October 4, 2023

How Does SKAN Work?

Explore SKAdNetwork functionality step-by-step The question of how SKAN (SKAdNetwork)…

Sierra Scott

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Education

September 27, 2023

When Do I Need a Mobile Measurement Partner?

Gain clarity into when and if you need an MMP…

Sierra Scott

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Education

September 19, 2023

The History of Apple’s SKAdNetwork (SKAN)

Learn how SKAN evolved and where it’s heading Once long…

Sierra Scott

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