The Official Kochava Blog

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Holiday Marketing Strategies Meeting

News & Updates

November 13, 2024

Holiday Marketing Magic Unwrapped

Orchestrating digital excellence for the 2024 season Picture yourself in…

Matt Goodrich

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News & Updates Press

October 25, 2024

Merging CTV with non-endemic advertising will unlock a new range of audiences for advertisers

Leslie Amadio

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Press News & Updates

September 23, 2024

Best Practices for Ad Fraud Protection

Leslie Amadio

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News & Updates Industry

August 23, 2024

New Streaming Services Choose Kochava for CTV Measurement & Attribution

Kochava serves more top streaming services than all other measurement…

Jeff Richardson

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Woman working on laptop while holding a cookie

News & Updates Industry

August 15, 2024

Google’s Great Third-Party Cookie ‘Deprecation’ Deprecation

Users get to self-regulate their own cookie jar Have you…

Jeff Richardson

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Product Updates News & Updates

August 5, 2024

TikTok SAN Migration to Complete August 20

Kochava to introduce support for modeled attribution August 27 IMPORTANT…

Jeff Richardson

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AppSamurai & Kochava Logos

News & Updates

July 9, 2024

Maximizing Mobile Game Growth: Leveraging Rewarded Models and In-Depth Attribution for Enhanced LTV

Did you know that mobile gaming generated 49% of all…

Leslie Amadio

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News & Updates Kochava for Publishers

June 25, 2024

Securing More Performance Marketing Dollars With Outcomes Measurement

Premium publishers and platforms seek to diversify beyond brand dollars…

Jeff Richardson

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News & Updates

June 13, 2024

Apple’s AI Moment: WWDC24 Key Takeaways

iOS 18, Apple Intelligence & AdAttributionKit AI was clearly the…

Jeff Richardson

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News & Updates Press

June 3, 2024

Powerful trends in Generative AI transforming data-driven insights for marketers

Leslie Amadio

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Kochava & Comscore Bring Outcomes Measurement to Linear TV

News & Updates

May 8, 2024

Kochava & Comscore Bring Outcomes Measurement to Linear TV

Industry-first solution announced at 2024 IAB NewFronts Charles Manning, Founder…

Jeff Richardson

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Kochava Wins 42matters SDK Category Leader for Attribution

News & Updates Measurement & Attribution

May 3, 2024

Kochava Wins 42matters SDK Category Leader for Attribution

Jeff Richardson

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News & Updates Industry

April 12, 2024

iOS 17.4 Bug May Lead to Decreased ATT Opt-In Rates

Bug fix included in iOS 17.5 beta During recent testing,…

Jeff Richardson

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Third-Party Cookie Deprecation is Almost Fully Baked

News & Updates

February 6, 2024

Third-Party Cookie Deprecation Is Almost Fully Baked

Minimal impacts to Kochava and what marketers need to know…

Jeff Richardson

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Kochava Support for Meta’s New Install Referrer

Product Updates News & Updates

January 16, 2024

Kochava Support for Meta’s New Install Referrer

Android-specific measurement solution benefits advertisers App install reporting on Meta…

Jeff Richardson

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