November 6, 2018
Mobile Ad Fraud: Ignorance is Not Bliss
“Data is the new oil.” It’s a fitting metaphor for…
October 26, 2018
Amazon Market Share is Growing, Making Holistic Tracking Essential
Amazon has been on a record-breaking streak this year as…
October 22, 2018
Kochava Traffic Index (KTI): An Industry Benchmark That is More Than a Proxy to Fraud
I’m pleased to share the announcement of the Kochava Traffic…
September 19, 2018
Kochava Enhances Reporting with Custom Amazon S3 Bucket Delivery
In the latest enhancement to its robust reporting suite, Kochava…
September 7, 2018
Open Letter to Tune/TMC Customers
If you follow tech news, I'm sure you saw that…
August 7, 2018
Re-installs and the Mobile App Lifecycle
Determine Your Re-install Factor While deduplication is the default, there…
July 30, 2018
The Art of Engagement
App marketers have a number of mediums through which they…
May 14, 2018
SmartLinks: Solution for Linking Ads and Content
In a consumer-driven marketplace, users make split-second judgements regarding content.…
May 8, 2018
Stop Losing Money to Churn
Attrition is a real problem for mobile marketers who spend…
May 2, 2018
Kochava Intelligence: Gain New Insights on Media Partners, User Behavior, Campaign Activity, and Ad Buys
Misattribution, attrition, ad buys without solid evidence—these are a few…
May 2, 2018
Get the Right Signal From Your Media Partners
Marketers work under the assumption that their efforts influence user…