April 10, 2017
State of the Industry #3 – Real-Time Fraud Abatement at Scale: Playing the Tape Forward
When I graduated from college, my first job out of…
March 29, 2017
Fraud Abatement Series #4—Ad Stacking
Ad stacking is a fraud technique where multiple ads are…
March 28, 2017
Measure Pinterest’s Promoted App Pins
Running in-app ads on Pinterest’s vast user inventory and reach…
March 28, 2017
Pinterest App-Install Ads Now Available to All Marketers. Will It See Sales Growth Like Facebook and Google?
Pinterest's Promoted App Pins are now trackable, and Kochava is…
March 13, 2017
Cross-Device Tracking with Web SDK: Unify Disparate Channels
Kochava, long renowned as the leader in mobile app attribution,…
March 3, 2017
User Acquisition by Vertical
The 2017 Kochava Mobile Summit was full of incredible content…
March 1, 2017
Cross-App Analytics Enhances Insight Into App Portfolio
Kochava Analytics just got more powerful. With the introduction of…
February 23, 2017
Manage Campaigns at Scale with Power Editor
Edit, organize and delete trackers en masse easily with Kochava…
February 23, 2017
The Unified Audience Platform (UAP)
Last week at the 2017 Kochava Mobile Summit, Kochava pulled…