April 24, 2017
The Business of Real Time
Eric Mann, Director of Product Engineering at Kochava, authors, “The…
April 10, 2017
State of the Industry #3 – Real-Time Fraud Abatement at Scale: Playing the Tape Forward
When I graduated from college, my first job out of…
March 29, 2017
Fraud Abatement Series #4—Ad Stacking
Ad stacking is a fraud technique where multiple ads are…
March 28, 2017
Measure Pinterest’s Promoted App Pins
Running in-app ads on Pinterest’s vast user inventory and reach…
March 28, 2017
Pinterest App-Install Ads Now Available to All Marketers. Will It See Sales Growth Like Facebook and Google?
Pinterest's Promoted App Pins are now trackable, and Kochava is…
March 13, 2017
Cross-Device Tracking with Web SDK: Unify Disparate Channels
Kochava, long renowned as the leader in mobile app attribution,…
March 3, 2017
User Acquisition by Vertical
The 2017 Kochava Mobile Summit was full of incredible content…