AdTech Trends by Kochava provides expert insights on prevailing patterns and developments within the advertising technology (adtech) industry. Explore videos and reports created to educate & empower marketing professionals to expertly navigate this rapidly evolving landscape.
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Featured
Grant Simmons, VP of Kochava Foundry, provides a quick overview of data clean rooms, how they work, why they’re trending, and their impact on the adtech ecosystem.
How does Digital Out of Home (DOOH) fit into the omnichannel responsibilities of digital marketers and brands.
For digital marketers, one size doesn’t fit all when it comes to performance of different media channels.
Who’s leading the pack and who’s falling behind among the giants of the mobile and connected device adtech community?
What is the rate of adoption for Apple’s SKAdNetwork (SKAN) across different versions since its original public release with iOS 14?
How has mobile advertising measurement shifted from real-time attribution towards delayed ad performance measurement?
Download Report
How does Apple’s App Tracking Transparency (ATT) framework for iOS affect digital marketing?
VP of Kochava Foundry
Grant leads a team of data enthusiasts in providing insightful analysis of holistic campaign performance and providing business value assessments for Kochava clients.
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