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The Journey to Attribution
A starter guide to understanding the basics
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What is Mobile Attribution?
We live in an increasingly mobile-centric world, but it’s not always clear how marketers can grow their audiences and revenue. Mobile attribution tracking is the key to help you measure and analyze user behavior, target high-value users, and reengage them on connected devices.
To introduce the basic principles of mobile attribution, we created this free eBook. Follow the journey of a young marketer who ventures into the world of the unknown. Share this story with co-workers and others involved in your own journey. Fill out the form to download the FREE eBook!
Pioneering Mobile Attribution
Kochava Signals
This is where attribution begins. Use the Kochava SDK to send impressions, clicks, installs, and events for attribution as well as syndicate data to other providers.
Industry-Leading App Analytics Tools
12 Dynamic views to visualize campaign analytics on performance: footprint, events volume, event detail, daily active users, monthly active users, and more.
Holistic Attribution
Track owned media campaigns using SmartLinks, Attribution Equalizer, Web SDK, and IdentityLink®.
True LTV
Segment high-value users based on download, ad, subscription, or in-app purchases revenue streams.
Media Cost & ROI
Visualize your app’s media cost and return on investment in real time using a variety of filters on the Analytics dashboard.
TV Tagging
See the value and lift of your television advertising by brand name, product name, channel, Designated Marketing Area, episode, and more.
Web SDK
See how users interact with your website and visualize the data in Analytics. Track users across the web and mobile using Web SDK and IdentityLink®.
IdentityLink®
Track users on connected devices and multiple platforms with a unique internal identifier.
All About Attribution
Top 10 Qualities to Look for in an Attribution Provider
To effectively promote your app, you need to understand where your most valuable audiences are coming from…
Cheap Attribution Tools Jeopardize Media Efficiency
Our competitors, because of the absence of compelling measurement features and a full stack offering, are competing on price…
Attribution and Data Retention: 4 Reasons to Retain Record-Level Data
In its most basic form, an attribution tool has two key objectives: to accurately give credit to the right source for…