Cutting-Edge Attribution Strategies in Mobile Gaming
A Must-Read for Forward-Thinking Gaming Marketers
This comprehensive guide offers advertisers valuable insights into maximizing their return on ad spend (ROAS) in the rapidly evolving gaming industry, set to reach 3 billion gamers worldwide by 2029.
By exploring cutting-edge attribution strategies, including the integration of next-gen marketing mix modeling (MMM) with traditional last-touch attribution (LTA), the guide empowers gaming marketers to navigate challenges such as signal loss, shifting media mix strategies, and increased competition.
Readers will learn how to:
- Optimize their omnichannel media mix
- More accurately measure campaign performance
- Successfully navigate the realms of MMM and LTA data
- Future-proof marketing strategies in compliance with evolving privacy regulations
With real-world use cases and expert contributions from Kochava and TikTok for Business, the guide is an essential resource for forward-thinking marketers aiming to enhance their advertising performance and drive sustainable growth.
Download your free copy now.