If you’re considering AppsFlyer attribution or AppsFlyer measurement, discover what Kochava Free App Analytics® can offer over the competition.
Why You Should Consider Kochava Over AppsFlyer Attribution
Advanced Configurable Attribution
Achieve unmatched configurable attribution granularity with the ability to scale lookback windows down to the minute. Set prioritization for completed view impressions over non-completed views.
Custom Reengagement Conversion Points
With strict adherence to first-in first-out (FIFO) data processing protocols, rest assured that your attribution is accurate and precise. We’ll never process impressions before clicks or clicks before installs.
Real-Time Alerting
Create custom rules to notify you of sudden shifts in campaign performance. In addition to app open events, set thresholds based on conversion rate, traffic volumes, fraud metrics, and other key indicators.
How Kochava Free App Analytics® Compares to AppsFlyer Free Analytics
ZeroOmni-Channel Media Support
Paid & Owned Media
Only Owned Media
Consent Management Platform
N/A (Only Owned Media)
Omni-Channel Fraud Prevention
N/A (Only Owned Media)
Only With Kochava
Privacy Profiles
Customize user and device data collection and usage based on Apple’s AppTrackingTransparency (ATT) opt-in status.
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SKAdNetwork Support
Drive ongoing success for iOS apps with built-in support for Apple’s privacy-first measurement framework, SKAdNetwork.
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IdentityLink
Easily connect the dots across apps, devices, and platforms with privacy-first identity resolution.
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Hear Why Marketers Choose Kochava
“The granularity of Kochava data is really the main reason clients choose Kochava over other partners.”
Nate Gasser
VP Emerging Media and Technology
Camelot Strategic Marketing & Media
“The features that really make Kochava stand out are not only the attribution pieces but also the way that Kochava is rapidly evolving their product.”
Chris Barcinas
Director, Integrated Marketing
Experian
FAQ
Have more questions? Download the RFI guide or contact us!
Is Kochava attribution compliant with Apple iOS 14.5+?
Kochava ensures complete compliance with Apple’s User Privacy and Data Use policy. Advertising measurement practices follow the strict guidance provided by Apple on what is or isn’t allowed for attribution based on a user’s consent to tracking via the AppTrackingTransparency (ATT) framework.
What Kochava SKAdNetwork resources and support are available?
Kochava provides advertisers with code-free integration of the SKAdNetwork. Kochava also delivers maximum insight from SKAdNetwork conversion values through four configurable conversion models and the option to set your measurement window anywhere between day of install out to 7 days post install. Lastly, Kochava provides a robust SKAdNetwork Partner Certification program to ensure you can find growth partners who are best suited to help you succeed on the SKAdNetwork.
What Kochava integrations are offered?
Kochava supports software development kit (SDK) and server-to-server (S2S) integration options. While not required, SDK integration is recommended to maximize benefits of the Kochava platform. For SDK implementation, the app developer must include code provided by Kochava into their app and test the integration. For S2S implementation, the advertisers must establish their server infrastructure and then send Kochava event data for attribution and analytics.
Does Kochava support cross-platform measurement?
Kochava’s IdentityLink™ enables cross-device visibility into the user journey across any connected device. Marketers can append user-level identifiers to device-level interactions. Distinct user behavior can then be joined across devices to understand a 360-degree perspective on user touchpoints with your brand.
Kochava Pricing vs. AppsFlyer Pricing
Kochava offers affordable pricing plans, including Free App Analytics®, for any sized app based on monthly active users (MAU). That means we only grow if you grow. Plans based on attributed conversion volume are also available.
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