iOS 14 | Definition
iOS 14 is the fourteenth major release of the iOS mobile operating system developed by Apple Inc. for their iPhone and iPod Touch lines. iOS 14 was announced at Apple’s Worldwide Developer Conference (WWDC) in June 2020. Along with other updates, iOS 14 will make the availability of IDFA much scarcer. Here are some things that can be helpful when preparing for this new release:
- Decide how you want to approach ATT
- Adopt and pilot SKAdNetwork
- Establish IDFA alternatives for any internal marketing operations
- Prepare for impacts to ad monetization
Update: The new update was released on September 16, 2020. While the ATT framework was announced with iOS 14, it was not enforced until iOS 14.5 was released.
Related Terms
What is SKAdNetwork, and How Do You Use It?
The AdTech Show: Season 1 – Episode 1
In this episode, we interview Vivian Watt, a product manager at Kochava who has been working intensely with teams to prepare for SKAdNetwork and the forthcoming changes with iOS 14.
