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WEBINAR | Channel-Convergence Strategies on DOOH, CTV, & Mobile | April 2 at 10 AM PDT

What is a KPI?

Key Performance Indicator (KPI) | Definition

A KPI (Key Performance Indicator) is a business metric used to evaluate factors that are crucial to the success of an organization. KPIs differ per organization; business KPIs may be net revenue or a customer loyalty metric, while the government might consider unemployment rates.