30-Minute Webinar | Why Strategic Losing Can Be a Winning Strategy on ASA. Nov 21 at 4PM London / 8AM PST
What is RTB?
Real-Time Bidding (RTB) | Definition
RTB (Real-Time Bidding) is the buying and selling of ad impressions on an online auction marketplace (or ad exchange) in real-time. Real-Time Bidding lets advertisers target audiences by individual impressions, and publishers receive higher yields for impressions.
