Skip to main content
WEBINAR | Ask Me Anything About MMM, February 26 at 3 PM London / 7 AM US PST

What is a Designated Marketing Area?

Designated Marketing Area (DMA) | Definition

A DMA (Designated Marketing Area) is a region where the population can receive the same (or similar) television and radio station offerings, and may also include other types of media including newspapers and Internet content.

Related Terms

Ad
Audience
CTV