Skip to main content
WEBINAR | Discerning Incrementality on Apple Search Ads - January 28 at 8 am PST

What is PCM?

Private Click Measurement (PCM) | Definition

With the release of iOS 14.5, PCM, or private click measurement, will measure ad clicks across websites and from iOS apps to websites while maintaining the privacy of the user.

Related Terms

Ad
Click URL
iOS 14.5