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Maximize Your ROAS: Cutting-Edge Attribution Strategies for Mobile Gaming

What is a WAID?

Windows Advertising Identifier (WAID) | Definition

A WAID (Windows Advertising Identifier) is a unique advertising ID for each user on a device, which app developers and advertising networks can then use for their own purposes, including the ability to provide more relevant advertising in apps.

<3>Related Terms

Attribution
Unique User
UUID