Digital advertising is transforming. The traditional, static identifiers used for transacting media buying and selling, ad targeting and addressability, and deterministic campaign measurement are disappearing.
Why Static IDs Don’t Work in a Privacy-First World
• Static IDs can be transacted without knowledge.
• Static IDs lack a traceable history of consent.
• Static IDs don’t facilitate permissions from the supplier.
A new unified identity solution is needed.
One that protects the consumer at the heart of advertising, while bridging both the demand and supply side of the ad ecosystem.
The IdentityLocker™ Difference
Privacy-First
Respecting Platform-Specific Opt-In Rules
Actor-Specific Identifiers Eliminating Re-Use
Consent-Enriched
Time-Based Optional
Multi-Platform
iOS, Android, CTV/OTT, Console
and others
ID- or Context-Based
Flexible Support for Identifiers
Optional Support for Contextual Attributes as an Alternative to IDs
Identity is more than just an ID
IdentityLocker™ solves for the four primary functions of identity in digital advertising.
How IdentityLocker™ Works
IdentityLocker enables demand-side and supply-side parties to onboard their own first-party audience data into a secure locker. Parties can then manage the permissions of user data within their locker through secure identity tokens. Identity tokens are resolved across parties leveraging the third-party identity graphs.
Strength in Partnership
Kochava is empowering extended audience addressability across LiveIntent’s massive cookie footprint.
