Complete your ROAS formula with the next generation of Kochava Cost
According to eMarketer, total worldwide digital ad spend reached $491.7 billion in 2021(1) a 29.1% growth surge for the year. For marketers, effectively understanding the true return on so much ad spend is only possible with effective cost aggregation tools, which streamline the return on ad spend (ROAS) formula. That’s why we’re excited to announce the next generation of Kochava Cost featuring a completely redesigned experience and an entirely new cost data model. Valuable product feedback from our customers and the close communication with those involved in the beta testing phase have enabled our team to deliver on the promise of giving our customers the competitive edge.
What to expect from the new Kochava Cost
Out with the old and in with the new – here are the key highlights of our new cost aggregation toolset:
- Streamlined cost configuration management in one dashboard for your entire account
- Cost integration monitoring with real-time status indicators and alerting
- Brand new analytics to explore cost data, cost + measurement, and ROAS
- Brand new turnkey cost reports
- Brand new integrations with media partner cost APIs
- New cost data workers and data model for simplicity and accuracy
- Simplified restated spend metrics with refresh at D1, D2, D3 & D7
- Creative-level cost reporting with supporting partners (COMING SOON)
Out of the gate, the new Kochava Cost supports the largest media partners and most popular integrated networks by share of volume across the Kochava client base.
“This is an exciting enhancement that gives our mutual advertiser clients streamlined insights into the ROAS our inventory is driving on their behalf.”
–Michael Deignan, Global Head of Platform Partnerships
Liftoff+Vungle
Additional partners are being integrated into the cost system on a weekly basis to expand the total coverage footprint. If you’re a media partner and not already integrated with Kochava for cost aggregation, please contact our Integrations Team by emailing Integrations@Kochava.com.
Drive better decision-making with accurate ROAS & granular insights
Kochava Cost empowers you to survey your entire omni-channel media spend in one dashboard and quickly understand which marketing efforts are yielding the highest return on ad spend (ROAS). The union of accurate cost data with the holistic in-app revenue data (from in-app purchase, ad monetization, subscriptions, etc.) captured via Kochava measurement solutions enables you to achieve a truer measure of ROAS. This combination helps you ensure your next ad dollar is spent on the top-performing channels, partners, geos, sites, keywords, and creatives.
Some of the key metrics that Kochava Cost makes readily available, include:
- Total Spend
- Cost per Mille (CPM)
- Cost per Click (CPC)
- Cost per Install (CPI)
- Total Impressions
- Total Clicks
- Total Installs
- ROAS
- Conversion Rate
- Click Through Rate
- Installs per Mille
- And more…
Within certain cost analytics dashboards, these key performance indicator metrics can be filtered, split, grouped and/or pivoted by some or all of the following parameters:
- Date
- Network
- Platform
- App
- Country
- Campaign
- Campaign Objective
- Sub Campaign
- Site
- Sub Site
- Placement
- Creative
- Keyword
- And more…
Remember that the level of granularity available is subject to what your media partner supports and makes accessible via their cost reporting API. Check with your media partner or Kochava Client Success Manager for details on specific partners and parameters.
How to get started with the new Kochava Cost
The new Kochava Cost is available to all enterprise customers and accounts using the legacy cost solution. The first step is to reach out to your Client Success Manager or email Support@Kochava.com to be granted access to the new Cost module in your account dashboard.
If you’re a Free App Analytics® customer or on a non-enterprise plan, please contact Support@Kochava.com for information on upgrading your account tier to access this new feature.
Once you’re granted access, you will be provided with a migration guide. This migration guide gives you step-by-step instructions on how to:
- Add new media partners within the Configurations dashboard
- Verify ad signal compatibility
- View cost data in analytics
- Run new cost reports
- Find new cost data tables in Kochava Query
We’re excited to help you maximize use of the new Kochava Cost, so be sure to ask questions and request a live demo from your Client Success Manager (CSM). Your CSM can show you how to add configurations and explore your cost data once data from your media partners begins to flow into the dashboard.
IMPORTANT: If you use the legacy cost solution be on the lookout for upcoming communication regarding its deprecation.
Cost + Measurement is better together
Kochava unifies industry-best measurement and attribution with next generation cost aggregation tooling, enabling you to streamline your ROAS equation and maximize growth efficiency.
If you’re tired of overpaying for standalone cost solutions or are unhappy with your existing measurement provider’s cost aggregation, connect with us to request a free consultation and learn how we can help.
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