The North Face’s ascent to optimized measurement
The North Face, a globally recognized brand under the VF Corporation, has a robust international footprint in the retail sector. Their eCommerce app rewards users with loyalty points through the XPLR Pass program, creating a dynamic and engaging shopping experience. However, with such a diverse range of brand entities, The North Face faced a significant challenge: efficiently consolidating data from multiple media channels and in-app events into a single platform.
The Solution: Measurement & Attribution with Kochava
In pursuit of utmost accuracy in attribution metrics, The North Face marketing team sought a comprehensive solution to effectively evaluate their extensive portfolio of owned media assets and resulting in-app activity of their XPLR Pass program. They seamlessly integrated Kochava’s mobile measurement solutions into their apps, enabling swift and precise measurement of their owned media campaigns, encompassing SMS, email, Kochava SmartLinks-enhanced QR codes, and The North Face website.
Furthermore, leveraging the app data measured through Kochava, The North Face adeptly identifies which product(s) should be prominently featured on their app home screen carousel to drive the most engagement as well as which in-app touchpoints users interact with the most to gain rewards points.
The Impact: Consolidated Media Channels and Increased User Acquisition
The North Face has successfully consolidated all paid and owned media channels onto a single, unified platform, enhancing data integrity and providing valuable insights into the origins of their most devoted clientele. Armed with a comprehensive overview of campaign performance, they can readily identify the top-performing channels and in-app events that foster the most impactful growth.
>41%
Increase in New Users
1.8M
Increase in User’s Joining the XLPR Pass Program
Within a span of 60 days, The North Face witnessed an impressive 41% surge in new user acquisition and more than a 60% increase in app users who joined the XPLR pass program through their owned media channels, showcasing consistent month-over-month growth and an overall boost in-app engagement.
“Having our app event data in one platform has allowed us to understand which of our owned channels drives the most in-app engagement and what products we should highlight on our home tab marketing carousel.”
Mike ReeseMarketing Manager, The North Face
The Power of Effective Owned Media Measurement
By leveraging Kochava’s solutions, The North Face was able to streamline their data, gain valuable insights, and ultimately drive significant growth in their user base and loyalty program. Inspired by The North Face’s success story? Explore Kochava’s comprehensive suite of mobile measurement solutions today and see how they can help your business achieve similar results.
For a deeper dive into The North Face’s journey, you can access the full case study here.
