Charles Manning, Author at Kochava

WEBINAR | Data Clean Rooms for Performance Marketing, Nov 13 at 10 AM PST

The end of the IDFA

News & Updates iOS 14 & SKAdNetwork

June 25, 2020

Apple Announcements at WWDC 2020 Challenge Marketers to Tap Alternative Marketing Solutions

The new restriction of Apple’s device IDFA for iOS 14…

Charles Manning

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KTI Q SocialV

News & Updates

October 22, 2018

Kochava Traffic Index (KTI): An Industry Benchmark That is More Than a Proxy to Fraud

I’m pleased to share the announcement of the Kochava Traffic…

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News & Updates State of the Industry with Charles Manning

September 7, 2018

Open Letter to Tune/TMC Customers

If you follow tech news, I'm sure you saw that…

Charles Manning

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News & Updates Education

June 5, 2017

State of the Industry #6–Attribution and Data Retention: 4 Reasons to Retain Record-Level Data

If you’re managing a mobile app or property, you likely…

Charles Manning

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KochavaSocialLogo Dark

News & Updates

May 8, 2017

State of the Industry #5 – Universal Measurement & Kochava Signals

When Kochava first started, I was amazed by the potential…

Charles Manning

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Kochava Optimize FraudPod

News & Updates Education

April 10, 2017

State of the Industry #3 – Real-Time Fraud Abatement at Scale: Playing the Tape Forward

When I graduated from college, my first job out of…

Charles Manning

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Education State of the Industry with Charles Manning

March 27, 2017

State of the Industry #2 – Kochava: The Unified Audience Platform

Last week I had the opportunity to share some perspective…

Charles Manning

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Education State of the Industry with Charles Manning

March 14, 2017

State of the Industry #1 – Cheap Attribution Tools Jeopardize Media Efficiency—Penny-Wise and Pound-Foolish

Our competitors, because of the absence of compelling measurement features…

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