January 24, 2017
Real-time Fraud Abatement with Traffic Verifier
App fraud is increasing in part because of a fragmented…
WEBINAR | Data Clean Rooms for Performance Marketing, Nov 13 at 10 AM PST
January 11, 2017
True LTV: Get the Whole Picture with In-App Ad Revenue Per User
How do the marketers of a music app know how…
January 3, 2017
Get Proactive Campaign Notifications with Kochava Alerting
Working with a new network? Configure Kochava Alerting based on…
December 22, 2016
December 22 – New Network Integrations
The Kochava team is constantly adding new network integrations for…
December 8, 2016
Smart Reengagement—The Fourth Missing Piece in Your App Strategy
The cost of UA has been rising fast and user…
December 7, 2016
A Comprehensive View—The Third Missing Piece in Your App Strategy
As the app ecosystem continues to expand, many marketers are…
December 6, 2016
Cost Data—The Second Missing Piece in Your App Strategy
Too many marketers aren't measuring their return on ad spend…
December 2, 2016
December 2—New Network Integrations
The Kochava team adds new network integrations to the Kochava…
November 22, 2016
Eliminate Ad Fraud From Your Network
Ad fraud is a growing problem. In a post ironically…
November 18, 2016
Cyber Monday Best Practices—Tune Your Holiday Campaigns
Q4 is in full swing and holiday campaigns are ramping…
November 14, 2016
Level the Playing Field Between Owned Media and Paid Campaigns
When it comes to user acquisition, advertisers expect to pay…
November 9, 2016
Drive App Installs with Social Influencers
Kochava empowers marketers to measure the previously unattributable (“organic”) installs…