Kochava Product & Partnership Updates Bulletin: Q2 2024

42matters SDK Award, Apple’s WWDC24, Ad Revenue Insights, and more

Q2 2024 is a wrap and saw Kochava win the 42matters Leader Badge for the Attribution SDK Category. Check out the related interview with the 42matters team here. Thank you, 42matters!

Over April, May, and June, members of the Kochava team met with clients and industry leaders across many global adtech events including MAU, Cannes, APS London & New York, and AGS Singapore. If you’re interested in connecting with our team at in-person events during Q3 2024, be sure to check out our events page and get in touch.

With 2024 now past the halfway mark, let’s dive into some key highlights, including:

• WWDC24 takeaways
• Ad Revenue Insights beta
• SDK updates related to Privacy Manifests and/or iAd Framework
• Early testing with Google Privacy Sandbox for Android
• Migration updates for TikTok for Business—SAN
• New and updated partner integrations

Takeaways From Apple’s WWDC24

Apple hosted their 2024 Worldwide Developers Conference (WWDC) event from June 10 to 14. Artificial intelligence (AI) was definitely the headliner with the introduction of Apple Intelligence. The planned replacement—or perhaps just renaming—of SKAN to AdAttributionKit (AAK) was also cemented, as Apple more formally introduced AAK as the future of privacy-first measurement across not just the App Store, but third-party app stores and marketplaces as well.

To learn more about key happenings and takeaways from WWDC24, read the related blog post and/or check out our on-demand webinar Unpacking Apple’s WWDC 2024: Key Takeaways for Marketers.

Ad Revenue Insights in Beta

A new version of Kochava ad revenue measurement is now live in beta with a select group of gaming clients. Ad Revenue Insights offers a new, unified view of revenue derived from in-app ad monetization, with quick access to key metrics such as total ad revenue, total impressions, and eCPM among others. Marketers can combine ad revenue data with other sources of revenue, including in-app purchases and subscriptions, achieving a 360-degree perspective on revenue and lifetime value.

For the initial beta, AppLovin Max and ironSource integrations are live. Integrations with additional ad monetization partners will go live with general availability.

If you operate a gaming app(s) and are interested in being notified once Ad Revenue Insights reaches general availability, please contact your client success manager or email Support@Kochava.com

SDK Updates for Privacy Manifests

New privacy manifest and SDK signature requirements for apps on iOS 17 went into effect as of May 1, 2024. Please consult this detailed blog post to understand what actions you need to take on your next iOS app update with the App Store.

SDK Updates Related to iAd Framework Removal

In 2021, Apple launched the AdServices framework to provide future attribution for Apple Search Ads. In 2023, Apple deprecated the original iAd framework used to provide attribution for Apple Search Ads. Apple is now communicating that they will completely remove the iAd framework from iOS within the next year and a half, and any apps that feature SDKs containing iAd framework code will no longer launch on iPhone or iPad.

If you have any questions, please contact your client success manager or email support@kochava.com

Google Privacy Sandbox for Android

Google again postponed the deprecation of third-party cookies and continues working with the industry on concerns around Google Privacy Sandbox for the Web. Nonetheless, progress continues forward for Google Privacy Sandbox on Android, which will greatly impact the future of Android app marketing. Kochava is an official testing partner for Privacy Sandbox (see Google’s partner page). If you are interested in collaborating with Kochava as an early tester, please connect with your client success manager.

To learn more about Google Privacy Sandbox and how this key privacy initiative will change mobile advertising, we encourage you to

• Read our recent blog
• Watch our on-demand Google Privacy Sandbox Webinars Part 1 and Part 2

Migration Updates for TikTok for Business—SAN

TikTok for Business is coordinating with the Kochava Integrations Team to complete the final steps of its migration to the new self-attributing network (SAN) integration. The final phase is planned for the first part of Q3 2024. Be on the lookout for communications from Kochava and your TikTok account representative.

New Partners and Updated Integrations

Here is a list of new partners that completed a first-time integration with Kochava during Q2 2024, followed by existing partners that made updates to their integrations.

If you’re an ad network, publisher, DSP, or other partner looking to integrate with Kochava, please contact integrations@kochava.com

For a list of all integrated networks and publishers, click here.

Questions?

If you have any questions regarding these updates, please contact your client success manager or email support@kochava.com. Always stay in the know—subscribe to our newsletter.