Kochava Publisher’s Suite news, WWDC 2023 takeaways, view-through re-engagement, and more
Q2 2023 is a wrap. A lot happened across April-June, and here’s a look back at some of the most important developments, news, and product updates to be aware of.
First, here’s a short list of quick recaps:
- Apple’s Worldwide Developer Conference (WWDC) 2023 event. Read our key takeaways post or watch the webinar.
- Do you run re-engagement campaigns? Learn how to enable Kochava’s view-through re-engagement on your apps for greater performance visibility.
- Full SKAN 4 support was released in April. Consult this checklist to update your iOS apps.
- Do you use Facebook’s App Aggregated Event Measurement (AEM) campaigns? Learn about Kochava updates to support Facebook’s latest improvements to AEM here.
Next, let’s unpack a bit more on:
- The Kochava Publisher’s Suite for premium ad inventory
- Release of GBRAID support
- Kochava dashboard updates
- Kochava cost aggregation updates
- Integrated partner updates
Kochava Publisher’s Suite for premium ad inventory
If you didn’t already read it in the news, Kochava Publisher’s Suite is now in use across many of the major OTT and CTV platforms, and retail media networks, including LG Ad Solutions, MNTN, NBCUniversal, Roku, Samsung Ads, and Spotify, to help them deliver outcomes-based measurement for their premium inventory. Check out this post to learn more about what this means for publishers and ad platforms, as well as advertisers.
If you’re an advertiser and are interested in campaign activation with premium inventory partners, please contact your Client Success Manager or email support@kochava.com.
gBraid support
Cohort ID-based attribution for self-attributing networks (SANs) is on the rise. In June, Kochava released support for the Google gBraid. This update applies to Google Ads App Campaigns for Engagement (ACe) where the cohort IDs can be picked up from the URI metadata on deep link events.
If you’re interested in leveraging the gBraid, please contact your Client Success Manager or email Support@Kochava.com to ensure your deep link setup supports gBraid capture.
Kochava dashboard updates
Improvements and new features are constantly coming to the Kochava dashboard.
Within the All Apps page, a new ‘Analytics’ quick access icon has now been added, allowing users to quickly jump into Analytics without having to expand and select from the complete menu of options.
Additionally, you will notice a new ‘Performance’ view within the analytics dashboard, which offers instant access to a variety of quick performance views by Network, Campaign, Creative, and Country.
Kochava Cost aggregation updates
Not already measuring your spend through Kochava Cost? Plug in your cost data to Kochava now to simplify return on ad spend measurement and avoid dashboard hopping to pull your cost data across different partners. Kochava Cost now features support for all major integrated partners and just recently added Remerge and Qverse as new integrations.
As marketing mix modeling (MMM) becomes more important and Kochava invests further in its next-generation MMM platform, Always-On Incremental Measurement (AIM), unifying your cost data now will simplify adoption of MMM capabilities.
Consult this support documentation to create new configurations to import cost data for your partners. If you have questions or need assistance, please contact your Client Success Manager or email Support@Kochava.com.
New partners and updated integrations
Below is a list of new partners that completed a first-time integration with Kochava in May and June, as well as current partners that deployed updates to their existing integrations.
New integrated partners:
- Accesstrade Global
- ad2win
- AdBison
- Admind Technologies
- Ads commission Media
- ADSDOOM LTD
- Adwynk Media
- alphabyte
- AnyMind
- appmediaexperts
- Armada App
- BABSAFFILIATE NETWORK
- BidVertiser
- BigriverAds
- Blendai Digital
- Bncmobile
- Christo Digital
- CommissionAd Media LLP
- CoretechIT
- cpaoffer.online
- creative tycoon
- Dotdash Meredith
- Ducsonads
- Earnwala Affiliate
- emailer
- EPCKINGZ
- FirstFocus Media
- Frankel Media
- GoogleIndCampaign
- Harvest Media LLC
- hash-ads
- Hetcash
- HoneycombMobi co.
- HunarTechnologies
- Hypeads Digital Media
- Inference Media
- Kashkick
- LeapLogic
- limited
- Ltd.
- Maddict
- MadOps Media
- MBB
- MediaBoomBox
- MediaLinks
- Metcan Digital
- Metmob Co.
- Mmleavicpe
- MOBIPIUM
- MOBSAI
- Mobupps DSP
- Napptix
- Newton’s affiliate
- Notik Offerwall
- O2Global Media
- Onaffi Media
- Palmtree advertising OÜ
- Platformance
- RevenueClick Media
- Right Swipe
- Rohit Dighal_iA
- Shishimedia
- SijakMedia
- SKMADS
- Sojoy
- SUNADNETWORK
- svmobi
- TAURUSX
- Technonize Media
- TheAdsQueen
- Thinkmobile_int
- TopClientOffer
- traffic star
- TranceX media
- Unittyads media
- UPSMOBI
- Vikingmedia
- Webitad
- whistleloop_int
- Xmob
- YBB INTERACTIVE
- Zinble Medi
Integrated partner updates:
- Aanicca Ventures Inc
- Adbink
- Adsizzler
- adZsense digital
- Axponent
- BEdigitech
- BerryGood Media LLC
- Fizzylabs Corporation
- GluAds Network
- Indian Campaign
- InMobi
- InMobi DSP
- IPONWEB
- Mobiaviator Media
- Mobile Evolution Marketing
- Motive Interactive
- Nextdoor Inc.
- Optimise Media
- Performaxy
- Playdigo
- Pretio
- S2SPixel
- TBM Groups
- TikTok for Business
- TSM Club
- tvScientific
- Vungle
- Wurl
- Zoomd DSP
If you’re an ad network, DSP, or other partner looking to integrate with Kochava, please contact Integrations@Kochava.com.
For a list of all integrated networks and publishers, click here.
Questions
If you have any questions regarding these updates, please contact your Client Success Manager or email support@kochava.com.
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