July 11, 2024
From Couch to Cart: Shoppable TV and T-Commerce
CTV’s evolution from passive entertainment to dynamic shopping platform Among…
July 9, 2024
Maximizing Mobile Game Growth: Leveraging Rewarded Models and In-Depth Attribution for Enhanced LTV
Did you know that mobile gaming generated 49% of all…
June 18, 2024
Comscore and Kochava Partner to Unlock New Insights Tying Cross-Channel Consumer Behavior Directly to Linear TV Campaigns
RESTON, Va., June 18, 2024 – Comscore, Inc. (Nasdaq: SCOR),…
June 13, 2024
Apple’s AI Moment: WWDC24 Key Takeaways
iOS 18, Apple Intelligence & AdAttributionKit AI was clearly the…
June 4, 2024
Revitalizing Vigilance in Ad Fraud Mitigation
Redefining fraud prevention amid shifting industry focus In the ever-evolving…
April 12, 2024
iOS 17.4 Bug May Lead to Decreased ATT Opt-In Rates
Bug fix included in iOS 17.5 beta During recent testing,…
April 9, 2024
Kochava Product & Partnership Updates Bulletin: Q1 2024
Privacy manifests, iAd framework removal, Apple Vision Pro, Google Privacy…
April 9, 2024
Sound Strategies for Cutting-Edge Podcast Advertising
Expert insights from Kochava webinar with Spotify Advertising and M&C…
April 8, 2024
Apple Privacy Manifest Prep Checklist
Steps to take with your next iOS app update after…