July 10, 2017
Fraud Perceptions and Realities
Last month, the ad network, AppLift hosted the webinar, "Breaking…
June 5, 2017
The Unit Economics of Mobile
This week's blog post was guest-written by Martin Macmillan, CEO…
June 5, 2017
State of the Industry #6–Attribution and Data Retention: 4 Reasons to Retain Record-Level Data
If you’re managing a mobile app or property, you likely…
April 24, 2017
The Business of Real Time
Eric Mann, Director of Product Engineering at Kochava, authors, “The…
April 10, 2017
State of the Industry #3 – Real-Time Fraud Abatement at Scale: Playing the Tape Forward
When I graduated from college, my first job out of…
March 29, 2017
Fraud Abatement Series #4—Ad Stacking
Ad stacking is a fraud technique where multiple ads are…
March 28, 2017
Measure Pinterest’s Promoted App Pins
Running in-app ads on Pinterest’s vast user inventory and reach…