The Revolution of Mobile Gaming: Persona.ly Debuts as Kochava Authorized Partner

The mobile app industry, particularly the gaming vertical, has experienced significant growth in recent years. According to reports by Statista, in 2022, the most popular app categories in the Apple App Store and Google Play were games, accounting for 12.68% and 13.8% of all available apps, respectively. To meet demands, it’s imperative that app developers and marketers have access to advanced measurement and development solutions to optimize users’ gaming experience and monetization opportunities. Luckily for them, through the Kochava Authorized Partner Program, Persona.ly now offers the combined expertise and technology to take mobile gaming to the next level for their clients. This partnership provides a comprehensive suite of tools and services to support developers and marketers in creating, measuring, and optimizing their mobile gaming apps. As an authorized partner, Persona.ly can now utilize the Kochava Marketers Operating System® (m/OS) to its full potential on behalf of the game developers and brands they serve.

Kochava is a leading provider of mobile measurement, attribution, and fraud prevention solutions. With these services, mobile gaming developers and marketers can access a comprehensive understanding of their audience and user engagement, allowing them to make data-driven decisions. Kochava’s suite of tools helps track and analyze user behavior, including real-time analytics, user acquisition reporting, retention tracking, and fraud prevention. These tools are designed with the user’s journey in mind, from impression to conversion. Kochava’s solutions have been tested and proven effective, with a track record of success in the mobile app industry, serving clients such as Sandstorm Interactive, Funovus, Uber, and more.

Persona.ly is a programmatic demand side platform for mobile user acquisition and retargeting. Trusted by industry leaders across multiple verticals, including but not limited to gaming, fintech, and services, they utilize proprietary machine learning algorithms to offer transparent, performance-driven, targeted user acquisition and retargeting solutions at scale. With Persona.ly’s capabilities, mobile gaming developers and marketers can access a full range of services to help them grow their apps by optimizing the UA and re-engagement campaign performance. 

The major platform features are:

Persona.ly provides next-level solutions for its clients by use of its proprietary machine learning algorithms. The speed and efficiency of their bidder are unparalleled. Processing over 2.5 million ad auctions per second, and analyzing 60 data points before serving each impression, Persona.ly can reach a diverse audience worldwide. With a global reach, Persona.ly can launch a campaign in almost any market within hours, providing its clients with a truly comprehensive solution. 

Persona.ly’s portfolio includes industry leaders like Ubisoft, Nexon, ASAP (ex. Waitr), Papaya Gaming, Rapido (Bike-Taxi app), and many others.

TapBlaze – Measurement & Attribution

TapBlaze, an innovative gaming company with over 150 million app downloads, needed to acquire quality players with a solid lifetime value while optimizing their return on advertising spend. They integrated Kochava as their mobile measurement partner to provide attribution of app installs and in-app purchases across campaigns on Facebook, Google, Unity Ads, and other advertising partners. With the Kochava SDK, TapBlaze tracked every in-app purchase with built-in purchase receipt validation for the App Store and Google Play store and sent postback events to their advertising partners for campaign optimization. This enabled the team to accurately calculate and optimize user LTV, redirect ad spend toward the highest-performing campaigns and achieve a higher overall ROAS.  

McDonald’s Australia x Spotify – Kochava Foundry & MediaLift

McDonald’s Australia enlisted the help of Kochava to access the true incremental lift of their customized Spotify campaign strategy in the MyMacca’s app. The MediaLift study by Kochava Foundry showed positive results in driving new rewards, registrations, and food and drink orders in the app with nuanced performance responses across target audiences. Learn more about this case study here. 

Uber – Fraud Detection & Prevention

Uber enlisted the help of Kochava’s fraud solutions team to conduct an in-depth fraud audit. After successfully processing over 58 billion transaction records, the solutions team found significant evidence of ad fraud and violation of Uber’s IO terms. Kochava provided expert testimony in court and helped Uber recover over $6 million in damages. Learn more about this case study here.

While Kochava’s case studies demonstrate the company’s ability to deliver data-driven solutions for mobile apps, another player in the field, Persona.ly, is making waves with its unique approach to user acquisition and engagement.

If you’re an agency interested in becoming a Kochava Authorized Partner, please contact us today. The process involves a series of educational Discovery Sessions on various topics, including:

*Measurement & Attribution session required, plus two additional sessions selected by the agency. Once agencies become a Kochava Authorized Partner, they will be listed as such in the Kochava Media Index, the largest advertising database in the world.