Education blog posts by Kochava

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What is ROAS Feature

Education News & Updates

March 8, 2022

What is ROAS and How Do You Calculate It Correctly?

Return on ad spend (ROAS), pronounced “row-as”, measures the effectiveness…

Sierra Scott

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five measurement best practice for retail apps

Education

February 23, 2022

5 Measurement Best Practices for Retail Apps

As times have changed, the shoppers' experience has changed too.…

Sierra Scott

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Education

January 1, 2022

Five Tips for Selecting the Right Mobile Analytics Tool

When selecting the right mobile analytics tool for your app,…

Sierra Scott

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Fingerprint attribution

News & Updates Education Press

August 5, 2019

Your Attribution May Be More Wrong Than Right

The Kochava Collective now offers marketers the ability to create…

Leslie Amadio

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News & Updates Education

May 21, 2018

The Role of A/B/n and Multivariate Testing in Push Messaging

Marketing is as much about retargeting as it is about…

Leslie Amadio

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News & Updates Education

June 5, 2017

State of the Industry #6–Attribution and Data Retention: 4 Reasons to Retain Record-Level Data

If you’re managing a mobile app or property, you likely…

Charles Manning

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News & Updates Education

May 2, 2017

The Questions No One is Asking: Three Keys to Actionable Data

We live in a world with ever-expanding volumes of data,…

Israel Karasek

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News & Updates Education

April 24, 2017

The Business of Real Time

Eric Mann, Director of Product Engineering at Kochava, authors, “The…

Israel Karasek

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Kochava Optimize FraudPod

News & Updates Education

April 10, 2017

State of the Industry #3 – Real-Time Fraud Abatement at Scale: Playing the Tape Forward

When I graduated from college, my first job out of…

Charles Manning

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News & Updates Education

April 5, 2017

Fraud Abatement Series #5—The Kochava Global Fraud Blocklist

The tools Kochava uses to identify fraud are part of…

Grant Simmons

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Education News & Updates

March 29, 2017

Fraud Abatement Series #4—Ad Stacking

Ad stacking is a fraud technique where multiple ads are…

Grant Simmons

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Education State of the Industry with Charles Manning

March 27, 2017

State of the Industry #2 – Kochava: The Unified Audience Platform

Last week I had the opportunity to share some perspective…

Charles Manning

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Education State of the Industry with Charles Manning

March 14, 2017

State of the Industry #1 – Cheap Attribution Tools Jeopardize Media Efficiency—Penny-Wise and Pound-Foolish

Our competitors, because of the absence of compelling measurement features…

Charles Manning

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Unified Audience Platform Universe

Education

March 8, 2017

Create an Audience in Three Easy Steps for Reengagement Campaigns

Statistics show that reengagement campaigns have CTRs that are 3…

Leslie Amadio

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Education

December 9, 2016

Unlimited Free Postbacks—The Fifth Missing Piece in Your App Strategy

Kochava offers the most robust measurement for connected devices, hands…

Leslie Amadio

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