December 8, 2016
Smart Reengagement—The Fourth Missing Piece in Your App Strategy
The cost of UA has been rising fast and user…
WEBINAR | Data Clean Rooms for Performance Marketing, Nov 13 at 10 AM PST
December 7, 2016
A Comprehensive View—The Third Missing Piece in Your App Strategy
As the app ecosystem continues to expand, many marketers are…
November 22, 2016
Eliminate Ad Fraud From Your Network
Ad fraud is a growing problem. In a post ironically…
November 18, 2016
Cyber Monday Best Practices—Tune Your Holiday Campaigns
Q4 is in full swing and holiday campaigns are ramping…
November 14, 2016
Level the Playing Field Between Owned Media and Paid Campaigns
When it comes to user acquisition, advertisers expect to pay…
October 14, 2016
The Power of Influencer Reporting
Use influencer reporting and What if? Scenarios to hone future…
June 30, 2016
Predicting Ad Click-Through Rate: Strategies For Incorporating State Dependence and Random Effects
Kochava brings advertisers the best tools and intel. The following post…
June 23, 2016
Celebrity Endorsement in Mobile App Marketing: Part 2
Kochava brings advertisers the best tools and intel. The following post…
June 16, 2016
Celebrity Endorsement in Mobile App Marketing: Part 1
Kochava brings advertisers the best tools and intel. The following post…
June 9, 2016
Impact of Creative Optimization on Campaign ROI
Kochava brings advertisers the best tools and intel. The following post…
June 2, 2016
A Case for Multivariate Creative Optimization
In an effort to continue to bring marketers the best tools,…
November 24, 2015
Configurable Attribution #5 – Get the Reports You’re Missing
This is the final week of a 5-week series on…
November 18, 2015
Configurable Attribution #4 – View-Through Attribution
This is the 4th in a 5-week series on Configurable…