The Official Kochava Blog

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News & Updates

October 26, 2018

Amazon Market Share is Growing, Making Holistic Tracking Essential

Amazon has been on a record-breaking streak this year as…

Leslie Amadio

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News & Updates

October 22, 2018

Kochava Traffic Index (KTI): An Industry Benchmark That is More Than a Proxy to Fraud

I’m pleased to share the announcement of the Kochava Traffic…

Charles Manning

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News & Updates Product Updates

September 19, 2018

Kochava Enhances Reporting with Custom Amazon S3 Bucket Delivery

In the latest enhancement to its robust reporting suite, Kochava…

Leslie Amadio

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News & Updates State of the Industry with Charles Manning

September 7, 2018

Open Letter to Tune/TMC Customers

If you follow tech news, I'm sure you saw that…

Charles Manning

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News & Updates

August 7, 2018

Re-installs and the Mobile App Lifecycle

Determine Your Re-install Factor While deduplication is the default, there…

Leslie Amadio

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News & Updates

July 30, 2018

The Art of Engagement

App marketers have a number of mediums through which they…

Leslie Amadio

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News & Updates Press

July 11, 2018

Google Announces Google Measurement Partners, Rebrands Its Advertising Products

Google has rebranded many of its advertising products to better…

Leslie Amadio

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News & Updates Education

May 21, 2018

The Role of A/B/n and Multivariate Testing in Push Messaging

Marketing is as much about retargeting as it is about…

Leslie Amadio

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News & Updates Press

May 14, 2018

SmartLinks: Solution for Linking Ads and Content

In a consumer-driven marketplace, users make split-second judgements regarding content.…

Leslie Amadio

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News & Updates

May 9, 2018

Google View-through Conversion of Google Ads Measurable on Kochava Platform

Yesterday, Google announced view-through tracking of Google Ads (formerly AdWords),…

Leslie Amadio

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News & Updates

May 8, 2018

Stop Losing Money to Churn

Attrition is a real problem for mobile marketers who spend…

Leslie Amadio

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News & Updates Press

May 2, 2018

Kochava Intelligence: Gain New Insights on Media Partners, User Behavior, Campaign Activity, and Ad Buys

Misattribution, attrition, ad buys without solid evidence—these are a few…

Leslie Amadio

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News & Updates

May 2, 2018

Get the Right Signal From Your Media Partners

Marketers work under the assumption that their efforts influence user…

Grant Simmons

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News & Updates

May 2, 2018

Be GDPR-Compliant: Enable Intelligent Consent Manager With The Latest Kochava SDK

If you collect and process data from EU consumers, you…

Leslie Amadio

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News & Updates Press

April 10, 2018

Kochava Named LINE Ads Measurement Partner

Kochava customers can broaden their audience reach and measure on…

Leslie Amadio

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