August 30, 2016
Understanding View-Through Attribution
About View-Through Attribution View-Through Attribution (VTA) relies upon tracking ad…
July 26, 2016
Kochava Announces New Headquarters
Mobile attribution and analytics pioneer, Kochava, cuts the ribbon on…
July 6, 2016
Kochava Brings Attribution to Corona Labs
Kochava recently partnered with Corona Labs to bring attribution to the…
June 30, 2016
Predicting Ad Click-Through Rate: Strategies For Incorporating State Dependence and Random Effects
Kochava brings advertisers the best tools and intel. The following post…
June 23, 2016
Celebrity Endorsement in Mobile App Marketing: Part 2
Kochava brings advertisers the best tools and intel. The following post…
June 16, 2016
Celebrity Endorsement in Mobile App Marketing: Part 1
Kochava brings advertisers the best tools and intel. The following post…
June 9, 2016
Kochava Adds Tracker-Level Configurable Attribution
Configurable attribution is one of the most powerful optimization tools…
June 9, 2016
Impact of Creative Optimization on Campaign ROI
Kochava brings advertisers the best tools and intel. The following post…
June 2, 2016
A Case for Multivariate Creative Optimization
In an effort to continue to bring marketers the best tools,…
May 15, 2016
Update API Endpoints by July 5
PLEASE NOTE: THE LEGACY API WILL BE DEACTIVATED ON JULY 5.…
May 10, 2016
Kochava On Location | Summer 2016
Mobile Ventures Summit Chicago, IL | May 26 Request a Meeting…