CTV and OTT Analytics & Attribution

Measure and optimize your growth through connected TV (CTV) and over-the-top (OTT) advertising.

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Connected TV & OTT Analytics & Attribution

Kochava for Streaming Apps

  • Measure your users across your CTV, mobile, and other connected devices
  • Connect the dots across devices and platforms with IdentityLink™
  • Capture full funnel engagement from install, to free trial, to subscription, and beyond
  • Attribute conversions across omnichannel media efforts from mobile search, social, and display to CTV
  • And more…
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Connected TV Advertisers

Kochava for All CTV Advertisers

  • Seamlessly launch acquisition or reengagement campaigns with leading CTV partners
  • Attribute cross-screen conversions from CTV to mobile, tablet, web, and other connected devices
  • Understand how CTV campaigns drive mobile app engagement and other key performance indicators (KPIs)
  • Visualize CTV campaign performance alongside all other omnichannel media efforts
  • And more…
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Experience the Largest Selection of Connected TV & OTT Growth Partners

Don’t be held back by limited integrations. Kochava supports the largest array of programmatic, platform-direct, and publisher-direct integrations for CTV campaign activation.

Explore CTV advertising partners in the Kochava Media Index.

Connected TV OTT
Connected TV Cross Screen

Attribute Same-Screen and Cross-Screen Conversions

Today’s consumer is active across multiple devices and screens. In fact, a majority of consumers browse on a second device while watching TV. Capture the full impact of your CTV spend with Kochava.

Connected TV & Devices

Measure All Devices and Platforms Where Users Are Watching and Converting

Smart TV

Smart TVs

Amazon Fire, Android, Apple, LG, Roku, Samsung, Vizio
Streaming Box

Streaming Boxes & Sticks

Amazon Fire, Apple TV, Chromecast, Roku
Game consoles

Game Consoles

Playstation, Xbox

Mobile

Android, iOS, Huawei

Tablets

Amazon Fire, Android, iPad
Desktop

Desktop/Laptop

Chrome OS, MacOS, Windows

Power Identity Resolution Across Devices and Channels With IdentityLink®

IdentityLink® enables you to connect user identity to device-level behavior—achieving a clear picture of the user journey across all touchpoints.

Connected TV IdentityLink

OTT & CTV: Trends, Developments, and Opportunities

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Helpful OTT & CTV Content for Marketers

Learn more about OTT and CTV advertising with our free guides and webinars.

Supercharge Your CTV Advertising With Outcomes-based Measurement

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OTT & CTV Advertising – What Marketers Need to Know

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The Marketer’s Guide to OTT & CTV

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Measuring Users on Connected TV Devices

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