Industry-First
Enables performance reporting on linear TV ads for the first time
Think Like Digital
Optimize linear TV ads to the same KPIs as your digital budgets
Easy to Start
We’ve built the integrations—simply share your goals and outcomes
Use Any MMP
Works for advertisers using any MMP (Adjust, AppsFlyer, Branch, Kochava, Singular, etc.)
According to eMarketer, even by 2027 linear TV ad spend is predicted to top $56 billion.
With the latest technological advancements, linear TV doesn’t have to be measured in a vacuum.
Challenge
Linear TV data and reporting can often lag, hindering marketers in getting near real-time insights to optimize campaigns as they’re running. Moreover, tying TV ad exposures to specific outcomes and consumer actions can be challenging, making it difficult to measure the impact of linear TV campaigns directly and calculate true ROI.
Solution
Kochava and Comscore have joined forces to provide industry-first outcomes measurement for linear TV, enabling advertisers to connect the dots between linear TV ad buys and the outcomes they drive across connected screens and beyond.
Observe how your linear TV ad buys drive real-world outcomes that impact your bottom line
Mobile App Installs
In-App Registrations
In-App Purchases
Episodic Tune-In
Website Conversions
How It Works
Kochava combines
- Advertiser campaign & conversion data
- Integration of Comscore ECR feed
- Advanced data modeling & proprietary algorithms
to deliver outcomes measurement of linear TV ad impact on app installs, in-app events, and other KPIs.
Real World Case Study
Super Bowl LVIII Linear Ad Buy
A major sports company ran a Super Bowl LVIII campaign and leveraged outcomes measurement for linear TV to understand how their ad spots drove installs, registrations, and purchases across their mobile apps.
Ready to see your linear TV ad buys through a different lens?
Complete this form to connect with Kochava and Comscore.